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Teaching the history of marketing theory

5 references·1 citing·19 second hop

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References

1991Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science539 cited
1990Book Review: Marketing Theory: Evolution and Evaluation529 cited
1999Rethinking Marketing: Towards Critical Marketing Accountings108 cited
2006A Twenty-First Century Guide to Aldersonian Marketing Thought56 cited
1995Companion encyclopedia of marketing29 cited

Cited by

2011Marketing thought and the further development of marketing theory6 cited

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