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Indigenous theory development in marketing: the foundational premises approach · Study

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ArticleIndigenous theory development in marketing: the foundational premises approach

Shelby D. Hunt2020

Article2020

Indigenous theory development in marketing: the foundational premises approach

53 citations·0/0 files stored·AMS Review

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Business Strategies and Management Research Marketing and Advertising Strategies Business and Management Studies

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References

2003Evolving to a New Dominant Logic for Marketing 2007Service-dominant logic: continuing the evolution 1959The Logic of Scientific Discovery.1994The Capabilities of Market-Driven Organizations 1995Market Orientation and the Learning Organization 2015Institutions and axioms: an extension and update of service-dominant logic 1995The Comparative Advantage Theory of Competition 2006The Service-dominant Logic of Marketing: Dialog, Debate, and Directions

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Year2020

Typearticle

Published2020-03-30

VenueAMS Review

ISSN-L1869-814X

Languageen

Citations53

Files0 public / 0

ShelfBusiness Strategies and Management Research

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doi10.1007/s13162-020-00165-w

openalex_workW3014306239

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