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Indigenous theory development in marketing: the foundational premises approach
16 references·8 citing·39 second hop
Indigenous theory development in marketing: the foundational premises approach (2020)Indigenous theory development in marketin…A Framework for Conceptual Contributions in Marketing (2019)A Framework for Conceptual Co…Institutions and axioms: an extension and update of service-dominant logic (2015)Institutions and axioms: an e…A Framework for Conceptual Contributions in Marketing (2011)A Framework for Conceptual Co…The Decline of Conceptual Articles and Implications for Knowledge Development (2009)The Decline of Conceptual Art…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…The Service-dominant Logic of Marketing: Dialog, Debate, and Directions (2006)The Service-dominant Logic of…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…The Antecedents and Consequences of Customer-Centric Marketing (2000)The Antecedents and Consequen…The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions (1996)The Resource-Advantage Theory…The Comparative Advantage Theory of Competition (1995)The Comparative Advantage The…Market Orientation and the Learning Organization (1995)Market Orientation and the Le…The Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…European Journal of Marketing (1993)European Journal of MarketingThe Logic of Scientific Discovery. (1959)The Logic of Scientific Disco…Marketing Behavior and Executive Action (1958)Marketing Behavior and Execut…Experience and Prediction. (1939)Experience and Prediction.Capability development for sustainable marketing: A theoretical framework (2025)Capability development for su…Service-Dominant Logic: Theoretical Foundations and Directions (2024)Service-Dominant Logic: Theor…A Conceptual Approach to Understanding the Customer Experience in E-Commerce: An Empirical Study (2024)A Conceptual Approach to Unde…Omnichannel as a Consumer-Based Marketing Strategy (2023)Omnichannel as a Consumer-Bas…Rethinking customer-perceived value in business markets from an organizational perspective (2022)Rethinking customer-perceived…Resurrecting marketing: Focus on the phenomena! (2022)Resurrecting marketing: Focus…Blockchain and the transformation of customer co-creation (2022)Blockchain and the transforma…Science is about corroborating empirical evidence, even in academic business research journals (2020)Science is about corroboratin…A resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Corporate reputation and sustained superior financial performance (2002)Firm resources and sustained competitive advantage (2004)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Customer value: The next source for competitive advantage (1997)The Theory of Economic Development (2003)A framework of sustainable supply chain management: moving toward new theory (2008)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Marketing Management: Analysis, Planning and Control (1973)Marketing management: analysis. planning. implementation and control (2000)The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)Theory of value co-creation: a systematic literature review (2014)Understanding Customer Experience Throughout the Customer Journey (2016)Service-dominant logic: reactions, reflections and refinements (2006)Managing the co-creation of value (2007)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)An Evolutionary Theory of Economic Change. 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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 1959The Logic of Scientific Discovery.7,499 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 1995Market Orientation and the Learning Organization4,379 cited
  • 2015Institutions and axioms: an extension and update of service-dominant logic3,692 cited
  • 1995The Comparative Advantage Theory of Competition2,727 cited
  • 2006The Service-dominant Logic of Marketing: Dialog, Debate, and Directions1,671 cited
  • 2011A Framework for Conceptual Contributions in Marketing1,538 cited
  • 2000The Antecedents and Consequences of Customer-Centric Marketing880 cited
  • 1939Experience and Prediction.871 cited
  • 1996The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions757 cited
  • 1958Marketing Behavior and Executive Action613 cited
  • 1993European Journal of Marketing586 cited
  • 2019A Framework for Conceptual Contributions in Marketing581 cited
  • 2009The Decline of Conceptual Articles and Implications for Knowledge Development

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579 cited

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  • 2020Science is about corroborating empirical evidence, even in academic business research journals46 cited
  • 2024A Conceptual Approach to Understanding the Customer Experience in E-Commerce: An Empirical Study36 cited
  • 2022Rethinking customer-perceived value in business markets from an organizational perspective33 cited
  • 2022Blockchain and the transformation of customer co-creation13 cited
  • 2023Omnichannel as a Consumer-Based Marketing Strategy11 cited
  • 2022Resurrecting marketing: Focus on the phenomena!10 cited
  • 2024Service-Dominant Logic: Theoretical Foundations and Directions10 cited
  • 2025Capability development for sustainable marketing: A theoretical framework10 cited