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Radical Brand Extensions and Consumer Profile – A New Perspective on Innovation and Consumer Innovativeness
15 references·1 citing·52 second hop
Radical Brand Extensions and Consumer Profile – A New Perspective on Innovation and Consumer Innovativeness (2014)Radical Brand Extensions and Consumer Pro…The preference for potential. (2012)The preference for potential.What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation (2010)What Makes Brands Elastic? Th…Differentiation Via Technology: Strategic Positioning of Services Following the Introduction of Disruptive Technology (2007)Differentiation Via Technolog…Companies and the customers who hate them. (2007)Companies and the customers w…Research on Innovation: A Review and Agenda for Marketing Science (2006)Research on Innovation: A Rev…Technological Evolution and Radical Innovation (2005)Technological Evolution and R…Break free from the product life cycle. (2005)Break free from the product l…Multigeneration Innovation Diffusion: The Impact of Intergeneration Time (2003)Multigeneration Innovation Di…A critical look at technological innovation typology and innovativeness terminology: a literature review (2002)A critical look at technologi…New Product Diffusion Acceleration: Measurement and Analysis (2000)New Product Diffusion Acceler…New consumer product launch: strategies and performance (1999)New consumer product launch: …Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize (1998)Organizing for Radical Produc…Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize (1998)Organizing for Radical Produc…The Importance of the Brand in Brand Extension (1994)The Importance of the Brand i…The Importance of the Brand in Brand Extension (1994)The Importance of the Brand i…Faktor-faktor yang Memengaruhi Perilaku Konsumen dalam Bertransaksi di Media Sosial (2017)Faktor-faktor yang Memengaruh…An Evolutionary Theory of Economic Change. 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References

  • 2002A critical look at technological innovation typology and innovativeness terminology: a literature review3,470 cited
  • 1998Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize1,269 cited
  • 2006Research on Innovation: A Review and Agenda for Marketing Science1,077 cited
  • 1994The Importance of the Brand in Brand Extension819 cited
  • 1998Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize544 cited
  • 2005Technological Evolution and Radical Innovation503 cited
  • 1994The Importance of the Brand in Brand Extension435 cited
  • 2010What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation291 cited
  • 2000New Product Diffusion Acceleration: Measurement and Analysis210 cited
  • 2012The preference for potential.119 cited
  • 2007Differentiation Via Technology: Strategic Positioning of Services Following the Introduction of Disruptive Technology81 cited
  • 2003Multigeneration Innovation Diffusion: The Impact of Intergeneration Time77 cited
  • 2005Break free from the product life cycle.67 cited
  • 2007Companies and the customers who hate them.60 cited
  • 1999New consumer product launch: strategies and performance

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  • 2017Faktor-faktor yang Memengaruhi Perilaku Konsumen dalam Bertransaksi di Media Sosial8 cited