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Toward an International Perspective of Market Analysis in Industrial Marketing
7 references·0 citing·29 second hop
Toward an International Perspective of Market Analysis in Industrial Marketing (1984)Toward an International Perspective of Ma…Marketing Strategy: New Directions for Theory and Research (1983)Marketing Strategy: New Direc…Marketing Warfare in the 1980s (1981)Marketing Warfare in the 1980sMarket Expansion Strategies in Multinational Marketing (1979)Market Expansion Strategies i…An Approach for Estimating Market Potential in East Europe (1977)An Approach for Estimating Ma…Journal of International Business Studies (1975)Journal of International Busi…An Application of Econometric Models to International Marketing (1970)An Application of Econometric…International Market Analysis (1968)International Market AnalysisThe Analysis of Family Budgets (1955)World Handbook of Political and Social Indicators. (1965)An Appraisal of Short-Term Economic Forecasts (1969)Reaktionsfunktionen im Marketing: Zum Problem der Quantifizierung von Nachfrager- und Konkurrenzreaktionen (1978)Strategy formulation : analytical concepts (1978)Marketing Applications of the Analytic Hierarchy Process (1980)The art of Japanese management (1981)Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence (1987)The Effect of a Market Orientation on Business Profitability (1990)Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)THE INTERNATIONALIZATION OF THE FIRM ? FOUR SWEDISH CASES (1975)Experiential Knowledge and Costs in the Internationalization Process (1997)Management International Review (2004)Firms’ degree of born-globalness, international entrepreneurial orientation and export performance (2007)Experiential Knowledge and Cost in the Internationalization Process (2015)Input-Output Analysis in an Underdeveloped Country: A Case Study (1957)An Application of Econometric Models to International Marketing (1970)A Coefficient of Agreement for Nominal Scales (1960)The Mechanism of Internationalisation (1990)Exploration and Exploitation in Organizational Learning (1991)INTERNATIONAL DIVERSIFICATION: EFFECTS ON INNOVATION AND FIRM PERFORMANCE IN PRODUCT-DIVERSIFIED FIRMS. (1997)Law and Finance (1998)Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research (2011)Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation (1993)Country Market Selection in International Expansion Using Multicriteria Decision Aiding Methods (2013)Reaching middle class consumers in emerging markets: Unlocking market potential through urban-based analysis (2016)Analyzing the Commitment-Loyalty Link in Service Contexts (1999)Service quality and customer loyalty perspectives on two levels of retail relationships (2003)Marketing in the Sharing Economy (2019)
this work references cited by second hop

References

  • 1975Journal of International Business Studies2,456 cited
  • 1983Marketing Strategy: New Directions for Theory and Research339 cited
  • 1979Market Expansion Strategies in Multinational Marketing241 cited
  • 1981Marketing Warfare in the 1980s143 cited
  • 1977An Approach for Estimating Market Potential in East Europe37 cited
  • 1968International Market Analysis34 cited
  • 1970An Application of Econometric Models to International Marketing32 cited

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