SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Company activities for managing customer equity · Study

ArticleShelves

ArticleCompany activities for managing customer equity

Behram J. Hansotia2004

OA

Articlebronze2004

Company activities for managing customer equity

Behram J. Hansotia

33 citations·0/0 files stored·Journal of Database Marketing & Customer Strategy Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Customer churn and segmentation Customer Service Quality and Loyalty Corporate Governance and Management

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 33 citations exist upstream.

References

1998Customer lifetime value: Marketing models and applications 1969Financial Management and Policy 2002Customer lifetime value research in marketing: A review and future directions 1968Financial Management and Policy 2001Customer Equity: Building and Managing Relationships As Valuable Assets 2003A model for evaluating the effectiveness of CRM using the balanced scorecard 1999Customer profitability analysis: Measurement, concentration, and research directions 2002Customer Equity: Building and Managing Relationships as Valuable Assets

Cited by

2008Applying customer equity to the convention industry 2020The evolution of behavioral loyalty and customer lifetime value over time: investigation from a Casino Loyalty Program 2021How does customer psychological empowerment affect value co-creation? An empirical study of travel agencies in Mainland China 2010The customer lifetime value in Taiwanese credit card market 2009Customer Lifetime Value: Entwicklungspfade, Einsatzpotenziale und Herausforderungen

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2004The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Researcharticle · 5 shared references 2006Marketing Models of Service and Relationshipsarticle · 5 shared references 2007Managing Customer Relationshipschapter · 5 shared references 2013A marketing view of the customer value: Customer lifetime value and customer equityarticle · 5 shared references 2008Understanding and Using Customer Loyalty and Customer Valuearticle · 5 shared references 2007Customer-Based Corporate Valuation - Integrating the Concepts of Customer Equity and Shareholder Valuepreprint · 5 shared references

Details

Year2004

Typearticle

Published2004-07-01

VenueJournal of Database Marketing & Customer Strategy Management

ISSN-L1741-2439

Languageen

Citations33

Files0 public / 0

ShelfCustomer churn and segmentation

Identifiers

doi10.1057/palgrave.dbm.3240231

openalex_workW2080874969

Links

Imported from OpenAlex (CC0) — nothing here is generated.

2007

Orientación al Valor del Cliente y las Nuevas Métricas de Marketing. Revisión y Análisis

2016The impact of brand health on customer equity

2014Customer Lifetime Value: Literature Scoping Map, and an Agenda for Future Research