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Company activities for managing customer equity

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References

1998Customer lifetime value: Marketing models and applications975 cited
1969Financial Management and Policy727 cited
2002Customer lifetime value research in marketing: A review and future directions599 cited
1968Financial Management and Policy591 cited
2001Customer Equity: Building and Managing Relationships As Valuable Assets491 cited
2003A model for evaluating the effectiveness of CRM using the balanced scorecard354 cited
1999Customer profitability analysis: Measurement, concentration, and research directions314 cited
2002Customer Equity: Building and Managing Relationships as Valuable Assets293 cited
1992Latent class metric conjoint analysis199 cited
2002Seven Barriers to Customer Equity Management174 cited
1994On the Measurement of Perceived Service Quality: A Conjoint Analysis Approach100 cited
2002Gearing up for CRM: Antecedents to successful implementation94 cited

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2008Applying customer equity to the convention industry30 cited
2020The evolution of behavioral loyalty and customer lifetime value over time: investigation from a Casino Loyalty Program24 cited
2021How does customer psychological empowerment affect value co-creation? An empirical study of travel agencies in Mainland China

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16 cited

2010The customer lifetime value in Taiwanese credit card market14 cited

2009Customer Lifetime Value: Entwicklungspfade, Einsatzpotenziale und Herausforderungen13 cited

2007Orientación al Valor del Cliente y las Nuevas Métricas de Marketing. Revisión y Análisis8 cited

2016The impact of brand health on customer equity7 cited

2014Customer Lifetime Value: Literature Scoping Map, and an Agenda for Future Research6 cited