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• 2014Is the privacy paradox a relic of the past? An in‐depth analysis of privacy attitudes and privacy behaviors409 cited
• 2006Beyond Vicary’s fantasies: The impact of subliminal priming and brand choice308 cited
• 2007Attitudes in social context: A social identity perspective286 cited
• 2010Membership status and subjective group dynamics: Who triggers the black sheep effect?247 cited
• 2014Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance203 cited
• 2008Should Persuasion Be Affective or Cognitive? The Moderating Effects of Need for Affect and Need for Cognition202 cited
• 2013Cultural Characters and Climate Change: How Heroes Shape Our Perception of Climate Science200 cited
• 2006Consumer generated content - trends and implications for branding.188 cited
• 2020Implicit? What Do You Mean? A Comprehensive Review of the Delusive Implicitness Construct in Attitude Research185 cited
• 2014Preferences don’t have to be personal: Expanding attitude theorizing with a cross-cultural perspective.174 cited
• 2019What is meant by inclusion? On the effects of different definitions on attitudes toward inclusive education174 cited
• 2014Communicating Climate Change: Are Stories Better than “Just the Facts”?165 cited
• 2013Elaboration Likelihood Model