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Who's your target? The creative class as a target group for place branding
4 references·16 citing·42 second hop
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(2000)Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors (2016)Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusion (2017)The Social psychology of intergroup relations (1979)An Integrative Theory of Intergroup Conflict (2000)Understanding cities through city brands: City branding as a social and semantic network (2014)City image, city brand personality and generation Z residents' life satisfaction under economic crisis: Predictors of city-related social media engagement (2019)The Measurement of Destination Image: An Empirical Assessment (1993)Country as brand, product, and beyond: A place marketing and brand management perspective (2002)From city marketing to city branding: Towards a theoretical framework for developing city brands (2004)The 4D Model of the country image: An integrative approach from the perspective of communication management (2014)The American Customer Satisfaction Index: Nature, Purpose, and Findings (1996)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Let them do the work: a participatory place branding approach (2014)Place marketing and citizen participation: branding as strategy to address the emotional dimension of policy making? 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Mapping Creative Local Production Systems in Italy and Spain (2008)Sex, Education and Procrastination: An Epidemiological Study of Procrastinators’ Characteristics from A Global Sample (2012)Divided we stand: Three psychological regions of the United States and their political, economic, social, and health correlates. (2013)Creative Cities: Conceptual Issues and Policy Questions (2006)From resilience to resourcefulness (2012)The geographies of community disaster resilience (2014)
this work references cited by second hop

References

  • 2002The Rise of the Creative Class4,527 cited
  • 2005Cities and the Creative Class4,007 cited
  • 1993Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations1,556 cited
  • 2008Who's your city?: how the creative economy is making where to live the most important decision of your life620 cited

Cited by

  • 2011How to catch a city? The concept and measurement of place brands242 cited
  • 2011Measuring success in place marketing and branding208 cited
  • 2017The smart city as a common place for tourists and residents: A structural analysis of the determinants of urban attractiveness202 cited
  • 2011Unfolding and configuring two decades of research and publications on place marketing and place branding200 cited
  • 2011Putting city branding into practice198 cited
  • 2013My place is not your place – different place brand knowledge by different target groups195 cited
  • 2012The Citizen Satisfaction Index (CSI): Evidence for a four basic factor model in a German sample167 cited
  • 2015A summated rating scale for measuring city image130 cited
  • 2016A framework of place branding, place image, and place reputation130 cited
  • 2019City Branding and the Link to Urban Planning: Theories, Practices, and Challenges126 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2015Synthesis of City Branding Literature (1988–2014) as a Research Domain119 cited
  • 2016The role of place branding in local and regional economic development: bridging the gap between policy and practicality117 cited
  • 2011A (tentative) meta-analysis of the ‘place marketing’ and ‘place branding’ literature117 cited
  • 2017Place branding & place marketing 1976–2016: A multidisciplinary literature review112 cited
  • 2018The role of the private actor in cultural regeneration: Hybridizing cultural heritage with creativity in the city106 cited
  • 2018Branding and governmentality for infrastructure megaprojects: The role of social media86 cited