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Customer advocacy and brand development
16 references·2 citing·41 second hop
Customer advocacy and brand development (2006)Customer advocacy and brand developmentEU 7 FP project Governing urban divercity: Creating social cohesion, social mobility and economic performance in today’s hyper-diversified cities (DIVERCITIES) – The case of Warsaw (2017)EU 7 FP project Governing urb…The Core Competence of the Corporation (2006)The Core Competence of the Co…The future of competition: co-creating unique value with customers (2004)The future of competition: co…Co‐creating unique value with customers (2004)Co‐creating unique value with…Building Brand Community (2002)Building Brand CommunityBrand trust in the context of consumer loyalty (2001)Brand trust in the context of…Brand Community (2001)Brand CommunityThe Antecedents and Consequences of Customer-Centric Marketing (2000)The Antecedents and Consequen…Net gain: Expanding markets through virtual communities (1999)Net gain: Expanding markets t…Marketing in the Network Economy (1999)Marketing in the Network Econ…E-tribalized marketing?: the strategic implications of virtual communities of consumption (1999)E-tribalized marketing?: the …A Framework for Market-Based Organizational Learning: Linking Values, Knowledge, and Behavior (1997)A Framework for Market-Based …The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…The new marketing—Developing long-term interactive relationships (1987)The new marketing—Developing …To avoid organizational crises, unlearn (1984)To avoid organizational crise…Urbanism as a Way of Life (1938)Urbanism as a Way of LifeCorporate social responsibility and hospital brand advocacy (2019)Corporate social responsibili…Modeling customer advocacy: a PLS path modeling approach (2014)Modeling customer advocacy: a…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The fifth discipline, the art and practice of the learning organization (1991)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Learning orientation, firm innovation capability, and firm performance (2002)A framework of sustainable supply chain management: moving toward new theory (2008)The Nature of the Firm (1937)Research in Organizational Behavior (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Developing relationships in business networks (1995)The Comparative Advantage Theory of Competition (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Community Question: The Intimate Networks of East Yorkers (1979)Structural Covariates of Homicide Rates: Are There Any Invariances Across Time and Social Space? (1990)The City as a Growth Machine: Toward a Political Economy of Place (2005)Die Großstädte und das Geistesleben (2009)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Handbook of Qualitative Research (1994)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Strength of Weak Ties (1973)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Bowling Alone: America's Declining Social Capital (1995)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Users of the world, unite! The challenges and opportunities of Social Media (2009)Co-creation experiences: The next practice in value creation (2004)Managing the co-creation of value (2007)The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes (2019)The cornerstones of competitive advantage: A resource‐based view (1993)Dynamic capabilities and strategic management (1997)Dynamic capabilities: what are they? (2000)Intentional social action in virtual communities (2002)Some antecedents and effects of trust in virtual communities (2002)Through a Glass Darkly: Information Technology Design, Identity Verification, and Knowledge Contribution in Online Communities (2007)A Strategic Framework for Customer Relationship Management (2005)Consumer engagement in a virtual brand community: An exploratory analysis (2011)The City and Self-Identity (1978)Is Social Capital Declining in the United States? A Multiple Indicator Assessment (1999)Place attachment: How far have we come in the last 40 years? (2010)
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References

  • 2006The Core Competence of the Corporation11,435 cited
  • 2001Brand Community3,994 cited
  • 2017EU 7 FP project Governing urban divercity: Creating social cohesion, social mobility and economic performance in today’s hyper-diversified cities (DIVERCITIES) – The case of Warsaw3,243 cited
  • 1938Urbanism as a Way of Life3,063 cited
  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 2002Building Brand Community2,654 cited
  • 2004Co‐creating unique value with customers2,463 cited
  • 2004The future of competition: co-creating unique value with customers2,174 cited
  • 1997A Framework for Market-Based Organizational Learning: Linking Values, Knowledge, and Behavior1,685 cited
  • 1999Net gain: Expanding markets through virtual communities1,673 cited
  • 1999E-tribalized marketing?: the strategic implications of virtual communities of consumption1,498 cited
  • 2001Brand trust in the context of consumer loyalty1,340 cited
  • 1987The new marketing—Developing long-term interactive relationships1,070 cited
  • 1999Marketing in the Network Economy1,067 cited
  • 2000The Antecedents and Consequences of Customer-Centric Marketing880 cited

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  • 1984To avoid organizational crises, unlearn825 cited
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    • 2019Corporate social responsibility and hospital brand advocacy27 cited
    • 2014Modeling customer advocacy: a PLS path modeling approach20 cited