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Relationship marketing as an ethical approach: philosophical and managerial considerations

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References

1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
1991Ethical Decision Making by Individuals in Organizations: An Issue-Contingent Model4,134 cited
1992The Changing Role of Marketing in the Corporation2,773 cited
1986A General Theory of Marketing Ethics2,607 cited
1988The Organizational Bases of Ethical Work Climates2,568 cited
1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
1994Interorganizational Governance in Marketing Channels2,210 cited
1996The value concept and relationship marketing2,180 cited
1985A Contingency Framework for Understanding Ethical Decision Making in Marketing1,859 cited
1994From Marketing Mix to Relationship Marketing1,410 cited
1987The new marketing—Developing long-term interactive relationships1,070 cited
1990Bad apples in bad barrels: A causal analysis of ethical decision-making behavior.1,070 cited
1995The evolution of relationship marketing1,033 cited
1993Ethical and Legal Foundations of Relational Marketing Exchanges827 cited
1994Making Relationship Marketing Operational788 cited

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1994Quo Vadis, marketing? Toward a relationship marketing paradigm669 cited

Cited by

2007Relationship quality antecedents: the Malaysian retail banking perspective128 cited
2004Understanding the salience of cultural dimensions on relationship marketing, it’s underpinnings and aftermaths110 cited
2007Concerning trust and information91 cited
2011The Role of Relationship Marketing in Customer Orientation Process in the Banking Industry with focus on Loyalty (Case Study: Banking Industry of Iran)71 cited
2012A Literature Review and Classification of Relationship Marketing Research51 cited
2002The Hunt–Vitell General Theoryof Marketing Ethics: Can it Enhance our Understanding of Principal-Agent Relationships in Channels of Distribution?45 cited
2010Preliminary Insights on the Effect of Islamic Work Ethic on Relationship Marketing and Customer Satisfaction29 cited
2008A simulation of business-to-business decision making in a relationship marketing context28 cited
2008A requisitely holistic approach to marketing in terms of social well‐being26 cited
2015EXPLORING THE IMPACT OF ISLAMIC BUSINESS ETHICS AND RELATIONSHIP MARKETING ORIENTATION ON BUSINESS PERFORMANCE: THE ISLAMIC BANKING EXPERIENCE25 cited
2013Customer‐perceived relationship quality and satisfaction22 cited
2010A broader concept of relationships: Identifying new forms of consumer–provider interactions in Egyptian financial services22 cited
2006The Love Triangle: Loyal Relationships among Providers, Customers, and Their Friends21 cited
2011AN EMPIRICAL STUDY OF CANADIAN COMPANIES TO DETERMINE CLIENTS' PREFERRED RELATIONSHIP APPROACH WITH THEIR FINANCIAL AUDITOR20 cited
2008Direct marketing and relationships18 cited
2025Ethical marketing: a review and research agenda15 cited