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Toward a Framework for Assessing Covert Marketing Practices

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2009Stealth marketing as a strategy62 cited
2008The Policy, Consumer, and Ethical Dimensions of Covert Marketing: An Introduction to the Special Section54 cited
2020Prior disclosure of product placement: The more explicit the disclosure, the better the brand recall and brand attitude

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2015Covert Marketing Strategy and Techniques26 cited

2021From driver to enabler: the moderating effect of corporate social responsibility on firm performance26 cited

2019Beyond Deception: Potential Unfair Consumer Injury from Various Types of Covert Marketing23 cited

2013Tactical deception in covert selling: A persuasion knowledge perspective21 cited

2012The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions19 cited

2015Ways of Using Guerrilla Marketing in SMEs18 cited

2015Keeping up with The Joneses: Stealth, secrets, and duplicity in marketing relationships15 cited

2010Teaching Information Privacy in Marketing Courses: Key Educational Issues for Principles of Marketing and Elective Marketing Courses14 cited

2024Fifty years of deceptive marketing research: A systematic review and future research agenda13 cited

2016Online Behavioral Targeting: What Does the Law Say?10 cited