Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Corporate identity and corporate communications: creating a competitive advantage

5 references·16 citing·46 second hop

FromToDepth

this work references cited by second hop

References

1998Managing Corporate Image and Corporate Reputation1,093 cited
1995Principles of Corporate Communication767 cited
1998Corporate Identity and the Advent of Corporate Marketing557 cited
1995Corporate Branding and Connoisseurship547 cited
1997Towards a framework for managing corporate identity427 cited

Cited by

2002Corporate Branding, Retailing, and Retail Internationalization173 cited
2007Identity studies: multiple perspectives and implications for corporate‐level marketing159 cited
2008Colour and meaning in corporate logos: An empirical study142 cited
2016CSR communications strategies through social media and influence on e-reputation135 cited
2012Corporate Brand Management Imperatives: Custodianship, Credibility, and Calibration124 cited
2009Uncovering the corporate brand's core values120 cited
2009Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century118 cited
2006The impact of organisational characteristics on corporate visual identity99 cited
2019A comprehensive review on logo literature: research topics, findings, and future directions82 cited
2011Conceptualising the influence of corporate image on country image

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

77 cited

2007The Construction of Organizational Identity: Key Contributing External and Intra-Organizational Factors76 cited

2011Corporate Social Responsibility in Forming Corporate Image76 cited

2021From the brand logo to brand associations and the corporate identity: visual and identity-based logo associations in a university merger67 cited

2020Corporate reputation and social sustainability in the early stages of start-ups: A theoretical model to match stakeholders' expectations through corporate social commitment65 cited

2021Empirical Analysis on Corporate Transparency, Competitive Advantage, and Performance: An Insight of Muscat Securities Market65 cited

2006Managing Corporate Visual Identity: Exploring the Differences Between Manufacturing and Service, and Profit-Making and Nonprofit Organizations65 cited