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The implications of individual differences in reference price utilization for designing effective price communications
16 references·8 citing·34 second hop
The implications of individual differences in reference price utilization for designing effective price communications (2001)The implications of individual difference…Mental Accounting and Consumer Choice (2008)Mental Accounting and Consume…Alternative Ways of Assessing Model Fit (1992)Alternative Ways of Assessing…Structural Model Evaluation and Modification: An Interval Estimation Approach (1990)Structural Model Evaluation a…LISREL 7 : a guide to the program and applications (1989)LISREL 7 : a guide to the pro…Prospect theory: An analysis of decision under risk (1988)Prospect theory: An analysis …Correlates of Price Acceptability (1988)Correlates of Price Acceptabi…Consumer Search: An Extended Framework (1986)Consumer Search: An Extended …A Reference Price Model of Brand Choice for Frequently Purchased Products (1986)A Reference Price Model of Br…Mental Accounting and Consumer Choice (1985)Mental Accounting and Consume…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Measuring Consumer Involvement Profiles (1985)Measuring Consumer Involvemen…Audience Involvement in Advertising: Four Levels (1984)Audience Involvement in Adver…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …Industrial Market Structure and Economic Performance. (1971)Industrial Market Structure a…Industrial Market Structure and Economic Performance (1971)Industrial Market Structure a…An Exploratory Study on the Effect of Price as an Anchor on Willingness-to-pay (2017)An Exploratory Study on the E…Consumers’ satisfaction with online group buying – an incentive strategy (2015)Consumers’ satisfaction with …Price promotions and their effect upon reference prices (2014)Price promotions and their ef…Source effect of advertised reference price influences on transaction value in online shopping environments (2013)Source effect of advertised r…Definition, Measurement and Determinants of the Consumer's Willingness to Pay: A Critical Synthesis and Avenues for Further Research (2009)Definition, Measurement and D…Consumers’ evaluations of online reference price advertisement (2005)Consumers’ evaluations of onl…Le jugement comparatif des prix par le consommateur (2004)Le jugement comparatif des pr…New developments in marketing communications and consumer behavior (2001)New developments in marketing…The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)Brand Experience: What Is It? 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this work references cited by second hop

References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1988Prospect theory: An analysis of decision under risk32,475 cited
  • 1992Alternative Ways of Assessing Model Fit27,192 cited
  • 1990Structural Model Evaluation and Modification: An Interval Estimation Approach7,390 cited
  • 1971Industrial Market Structure and Economic Performance.6,267 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1985Mental Accounting and Consumer Choice4,875 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1989LISREL 7 : a guide to the program and applications3,777 cited
  • 2008Mental Accounting and Consumer Choice3,415 cited
  • 1985Measuring Consumer Involvement Profiles2,247 cited
  • 1986Consumer Search: An Extended Framework1,025 cited
  • 1984Audience Involvement in Advertising: Four Levels1,017 cited
  • 1986A Reference Price Model of Brand Choice for Frequently Purchased Products934 cited
  • 1971Industrial Market Structure and Economic Performance682 cited
  • 1988Correlates of Price Acceptability

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588 cited

Cited by

  • 2009Definition, Measurement and Determinants of the Consumer's Willingness to Pay: A Critical Synthesis and Avenues for Further Research122 cited
  • 2004Le jugement comparatif des prix par le consommateur30 cited
  • 2013Source effect of advertised reference price influences on transaction value in online shopping environments24 cited
  • 2001New developments in marketing communications and consumer behavior21 cited
  • 2015Consumers’ satisfaction with online group buying – an incentive strategy18 cited
  • 2014Price promotions and their effect upon reference prices14 cited
  • 2005Consumers’ evaluations of online reference price advertisement13 cited
  • 2017An Exploratory Study on the Effect of Price as an Anchor on Willingness-to-pay2 cited