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Integrated marketing communications in the commercialisation of intellectual property
14 references·0 citing·45 second hop
Integrated marketing communications in the commercialisation of intellectual property (2014)Integrated marketing communications in th…Strategic Integrated Marketing Communications (2014)Strategic Integrated Marketin…Managing Brands in the Social Media Environment (2013)Managing Brands in the Social…Generation-C: creative consumers in a world of intellectual property rights (2013)Generation-C: creative consum…Strategic uses of patents in markets for technology: A story of fabless firms, brokers and trolls (2012)Strategic uses of patents in …Knowledge transfer from research to industry (SMEs) – An example from the food sector (2011)Knowledge transfer from resea…Lost property: The European patent system and why it doesn't work (2009)Lost property: The European p…Profitability and Royalty Rates Across Industries: Some Preliminary Evidence (2008)Profitability and Royalty Rat…A brief history of space and time: The scope-year index as a patent value indicator based on families and renewals (2008)A brief history of space and …Intellectual property rights business management practices: A survey of the literature (2006)Intellectual property rights …Marketing: a key element in patent management (2005)Marketing: a key element in p…Integrated Marketing Communications (2004)Integrated Marketing Communic…Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know (2003)Marketing Insights from A to …The Essential Drucker: The Best of Sixty Years of Peter Drucker's Essential Writings on Management (2001)The Essential Drucker: The Be…The New Marketing Paradigm: Integrated Marketing Communications (1996)The New Marketing Paradigm: I…Economic Welfare and the Allocation of Resources for Invention (1962)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Open Innovation: The New Imperative for Creating and Profiting from Technology (2003)A novel approach to forecast promising technology through patent analysis (2016)Multifunctional organisation models (2018)New tools and practices for financing novelty: a research agenda (2019)Universities and regional economic development: The entrepreneurial University of Waterloo (2008)Investigating the factors that diminish the barriers to university–industry collaboration (2010)A Knowledge-Based Economy (2014)Challenges in exploiting open innovation's full potential in the food industry with a focus on small and medium enterprises (SMEs) (2014)Knowledge management in supporting collaborative innovation community capacity building (2014)Open innovation and the formation of university–industry links in the food manufacturing and technology sector (2020)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Social media in marketing: A review and analysis of the existing literature (2017)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective (2020)Appropriating the Returns from Industrial Research and Development (1987)Patent Statistics as Economic Indicators: A Survey (1990)Protecting Their Intellectual Assets: Appropriability Conditions and Why U.S. Manufacturing Firms Patent (or Not) (2000)An approach to discovering new technology opportunities: Keyword-based patent map approach (2008)Visualizing the structure and bridges of the intellectual property management and strategy literature: a document co-citation analysis (2014)Intellectual Monopoly in Global Value Chains (2018)A Penny for Your Quotes: Patent Citations and the Value of Innovations (1990)Citation Frequency and the Value of Patented Inventions (1999)Citations, family size, opposition and the value of patent rights (2002)The Cost Factor in Patent Systems (2008)Patent families: When do different definitions really matter? (2010)The puzzle of patent value indicators (2010)INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions (2005)Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing (2006)The anatomy of the luxury fashion brand (2009)Guest Editor's Introduction: Technical Communication in the Age of Distributed Work (2007)Organizational characteristics as prescriptive factors of knowledge management initiatives (2008)Too arrogant for their own good? Why and when narcissists dismiss advice (2015)Country image as a nation‐branding tool (2013)The influence of corporate brand perceptions on consumer satisfaction and loyalty via controlled and uncontrolled communications: a multiple mediation analysis (2019)Integrated marketing communications: a strategic priority in health and medicine (2020)Marketing research, market orientation and customer relationship management: a framework and implications for service providers (2006)Fashion retailing – past, present and future (2014)Consumers' online information adoption behavior: Motives and antecedents of electronic word of mouth communications (2017)Marketization and the Recasting of the Professional Self (2004)The Emergence Of IMC: A Theoretical Perspective (2004)Bridging Corporate and Organizational Communication: Review, Development and a Look to the Future (2010)
this work references cited by second hop

References

  • 2013Managing Brands in the Social Media Environment954 cited
  • 2004Integrated Marketing Communications543 cited
  • 2006Intellectual property rights business management practices: A survey of the literature239 cited
  • 2001The Essential Drucker: The Best of Sixty Years of Peter Drucker's Essential Writings on Management220 cited
  • 2003Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know210 cited
  • 1996The New Marketing Paradigm: Integrated Marketing Communications164 cited
  • 2008A brief history of space and time: The scope-year index as a patent value indicator based on families and renewals100 cited
  • 2012Strategic uses of patents in markets for technology: A story of fabless firms, brokers and trolls77 cited
  • 2014Strategic Integrated Marketing Communications71 cited
  • 2011Knowledge transfer from research to industry (SMEs) – An example from the food sector57 cited
  • 2008Profitability and Royalty Rates Across Industries: Some Preliminary Evidence27 cited
  • 2009Lost property: The European patent system and why it doesn't work23 cited
  • 2005Marketing: a key element in patent management11 cited
  • 2013Generation-C: creative consumers in a world of intellectual property rights9 cited

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