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ArticlePublic sector corporate branding and customer orientation

Susan Whelan2009

Article2009

Public sector corporate branding and customer orientation

Susan Whelan · Gary Davies · Rita Bourke

75 citations·0/0 files stored·Journal of Business Research

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

1988Structural equation modeling in practice: A review and recommended two-step approach.1988On the Evaluation of Structural Equation Models 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality 1990The Effect of a Market Orientation on Business Profitability 1997Dimensions of Brand Personality 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 1990The Effect of a Market Orientation on Business Profitability 2002Consumer Trust, Value, and Loyalty in Relational Exchanges

Cited by

2012Testing the stressor–strain–outcome model of customer-related social stressors in predicting emotional exhaustion, customer orientation and service recovery performance 2018Organizational Identity, Image, and Reputation: Examining the Influence on Perceptions of Employer Attractiveness in Public Sector Organizations 2022How corporate social responsibility affects brand equity and loyalty? A comparison between private and public universities 2018Branding in the public sector: a systematic literature review and directions for future research

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Year2009

Typearticle

Published2009-11-09

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations75

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/j.jbusres.2009.10.013

openalex_workW2086181790

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2019

Employees’ customer orientation and customer satisfaction in the public utility sector

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2019Employee Engagement and Internal Branding: Two Sides of the Same Coin?

2019The influence of corporate brand perceptions on consumer satisfaction and loyalty via controlled and uncontrolled communications: a multiple mediation analysis