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Public sector corporate branding and customer orientation

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References

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1982The SOCO Scale: A Measure of the Customer Orientation of Salespeople

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1,055 cited

2000An Empirical Investigation of Customer Satisfaction after Service Failure and Recovery1,027 cited

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2019Employees’ customer orientation and customer satisfaction in the public utility sector41 cited
2015Corporate identity management in the banking sector: effects on employees’ identification, identity attractiveness, and job satisfaction39 cited
2019Employee Engagement and Internal Branding: Two Sides of the Same Coin?34 cited
2019The influence of corporate brand perceptions on consumer satisfaction and loyalty via controlled and uncontrolled communications: a multiple mediation analysis33 cited
2020Internal brand management in the public sector: the effects of internal communication, organizational practices, and PSM on employees’ brand perceptions33 cited
2018A brand within a brand: an integrated understanding of internal brand management and brand architecture in the public sector33 cited
2014Customer orientation of frontline employees and organizational commitment30 cited
2014Do public sector mergers (re)shape reputation?30 cited
2021The antecedents and consequences of brand personality: a systematic review29 cited
2008Classifying, identifying and managing the service brand saboteur27 cited
2017The Core Value Compass: visually evaluating the goodness of brands that do good22 cited
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