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Marketing services to ethnic consumers in culturally diverse markets: issues and implications

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2011

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Ethnicity And Consumer Choice: A Study Of Hispanic Decision Processes Across Different Acculturation Levels

71 cited

1993Consumer evaluations of goods and services: implications for services marketing71 cited

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2022Understanding East Asian consumers’ responses to inclusive beauty products in advertising27 cited
2006Marketing financial services to Hispanic American consumers: a portfolio‐centric analysis25 cited
2015The role of ethnicity in domestic intercultural service encounters23 cited
2004Food Shopping Behavior Among Ethnic and Non-Ethnic Communities in Britain22 cited
2018Ethnic Media Advertising Effectiveness, Influences and Implications21 cited
2013Multicultural markets and acculturation: implications for service firms20 cited
2019Interacting with Muslim customers for new service development in a non-Muslim majority country19 cited
2005Multicultural Student Perceptions of Fast Food Restaurant Brands: An Australian Study18 cited
2013Word of Mouth, Brand Loyalty, Acculturation and the Turkish Ethnic Minority Group in Germany17 cited
2020An examination of ethnic-based consumer ethnocentrism and consumer animosity15 cited