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Churn prediction for high-value players in casual social games
6 references·16 citing·46 second hopsampled
Churn prediction for high-value players in casual social games (2014)Churn prediction for high-value players i…Predicting player churn in the wild (2014)Predicting player churn in th…A Neural Network based Approach for Predicting Customer Churn in Cellular Network Services (2013)A Neural Network based Approa…Churn Prediction in MMORPGs: A Social Influence Based Approach (2009)Churn Prediction in MMORPGs: …Social ties and their relevance to churn in mobile telecom networks (2008)Social ties and their relevan…CRM at a pay-TV company: Using analytical models to reduce customer attrition by targeted marketing for subscription services (2006)CRM at a pay-TV company: Usin…Churn prediction in subscription services: An application of support vector machines while comparing two parameter-selection techniques (2006)Churn prediction in subscript…Telecom churn prediction and used techniques, datasets and performance measures: a review (2020)Telecom churn prediction and …A Survey on Churn Analysis in Various Business Domains (2020)A Survey on Churn Analysis in…Profit Optimizing Churn Prediction for Long-Term Loyal Customers in Online Games (2018)Profit Optimizing Churn Predi…Large-scale Ensemble Model for Customer Churn Prediction in Search Ads (2018)Large-scale Ensemble Model fo…Game Data Mining Competition on Churn Prediction and Survival Analysis Using Commercial Game Log Data (2018)Game Data Mining Competition …A Semi-Supervised and Inductive Embedding Model for Churn Prediction of Large-Scale Mobile Games (2018)A Semi-Supervised and Inducti…Games and big data: A scalable multi-dimensional churn prediction model (2017)Games and big data: A scalabl…Early churn prediction with personalized targeting in mobile social games (2017)Early churn prediction with p…Comparison of supervised machine learning techniques for customer churn prediction based on analysis of customer behavior (2017)Comparison of supervised mach…Churn prediction of mobile and online casual games using play log data (2017)Churn prediction of mobile an…Rapid Prediction of Player Retention in Free-to-Play Mobile Games (2016)Rapid Prediction of Player Re…Predicting player churn in destiny: A Hidden Markov models approach to predicting player departure in a major online game (2016)Predicting player churn in de…Churn Prediction in Mobile Social Games: Towards a Complete Assessment Using Survival Ensembles (2016)Churn Prediction in Mobile So…Predicting Purchase Decisions in Mobile Free-to-Play Games (2015)Predicting Purchase Decisions…Predicting player disengagement and first purchase with event-frequency based data representation (2015)Predicting player disengageme…Integrated Questionnaires (2015)Integrated QuestionnairesA Logit Model of Brand Choice Calibrated on Scanner Data (1983)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)Switching barriers and repurchase intentions in services (2000)Customer churn prediction using improved balanced random forests (2008)Customer churn prediction in telecommunications (2011)Marketing Research: Methodological Foundations (1977)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)A Novel Profit Maximizing Metric for Measuring Classification Performance of Customer Churn Prediction Models (2012)A comparative analysis of data preparation algorithms for customer churn prediction: A case study in the telecommunication industry (2016)Customer churn prediction in the telecommunication sector using a rough set approach (2016)Predicting subscriber dissatisfaction and improving retention in the wireless telecommunications industry (2000)An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry (2003)Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth (2001)Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting (2004)Customer engagement, customer equity and repurchase intention in mobile apps (2020)The Strength of Weak Ties (1973)Structural Holes: The Social Structure of Competition (1995)Diffusion of innovations. (2003)Predicting customer churn in mobile networks through analysis of social groups (2010)The value of big data for credit scoring: Enhancing financial inclusion using mobile phone data and social network analytics (2018)Counting Your Customers: Who-Are They and What Will They Do Next? (1987)The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)RFM and CLV: Using Iso-Value Curves for Customer Base Analysis (2005)Customer Lifetime Value in Video Games Using Deep Learning and Parametric Models (2018)Not if but When will Borrowers Default (1999)Survival Analysis Methods for Personal Loan Data (2002)Building comprehensible customer churn prediction models with advanced rule induction techniques (2010)An adaptive learning approach for customer churn prediction in the telecommunication industry using evolutionary computation and Naïve Bayes (2023)Zero defections: quality comes to services. (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Application of data mining techniques in customer relationship management: A literature review and classification (2008)A Computational Model to Predict Consumer Behaviour During COVID-19 Pandemic (2020)Experimental Analysis of Hyperparameters for Deep Learning-Based Churn Prediction in the Banking Sector (2021)Machine Learning to Develop Credit Card Customer Churn Prediction (2022)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Building Data Mining Applications for CRM (1999)Applying data mining to telecom churn management (2005)Developing a prediction model for customer churn from electronic banking services using data mining (2016)A big data analytics model for customer churn prediction in the retiree segment (2018)Customer churning analysis using machine learning algorithms (2023)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)The Loyalty Effect (2001)Ensemble Methods in Customer Churn Prediction: A Comparative Analysis of the State-of-the-Art (2023)Machine learning based customer churn prediction in home appliance rental business (2023)Customer Churn Prediction: A Systematic Review of Recent Advances, Trends, and Challenges in Machine Learning and Deep Learning (2025)
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References

  • 2006Churn prediction in subscription services: An application of support vector machines while comparing two parameter-selection techniques432 cited
  • 2008Social ties and their relevance to churn in mobile telecom networks329 cited
  • 2006CRM at a pay-TV company: Using analytical models to reduce customer attrition by targeted marketing for subscription services241 cited
  • 2009Churn Prediction in MMORPGs: A Social Influence Based Approach167 cited
  • 2014Predicting player churn in the wild160 cited
  • 2013A Neural Network based Approach for Predicting Customer Churn in Cellular Network Services149 cited

Cited by

  • 2020A Survey on Churn Analysis in Various Business Domains109 cited
  • 2016Churn Prediction in Mobile Social Games: Towards a Complete Assessment Using Survival Ensembles107 cited
  • 2017Comparison of supervised machine learning techniques for customer churn prediction based on analysis of customer behavior102 cited
  • 2015Predicting Purchase Decisions in Mobile Free-to-Play Games84 cited
  • 2017Early churn prediction with personalized targeting in mobile social games83 cited
  • 2017Churn prediction of mobile and online casual games using play log data72 cited
  • 2015Predicting player disengagement and first purchase with event-frequency based data representation64 cited
  • 2017

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Games and big data: A scalable multi-dimensional churn prediction model
61 cited
  • 2020Telecom churn prediction and used techniques, datasets and performance measures: a review54 cited
  • 2016Predicting player churn in destiny: A Hidden Markov models approach to predicting player departure in a major online game53 cited
  • 2018Large-scale Ensemble Model for Customer Churn Prediction in Search Ads52 cited
  • 2016Rapid Prediction of Player Retention in Free-to-Play Mobile Games50 cited
  • 2018Game Data Mining Competition on Churn Prediction and Survival Analysis Using Commercial Game Log Data50 cited
  • 2015Integrated Questionnaires49 cited
  • 2018A Semi-Supervised and Inductive Embedding Model for Churn Prediction of Large-Scale Mobile Games48 cited
  • 2018Profit Optimizing Churn Prediction for Long-Term Loyal Customers in Online Games44 cited