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Race, homophily, and purchase intentions and the Black consumer

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References

2019Diffusion of Innovations 137,320 cited
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1992Homophily and Differential Returns: Sex Differences in Network Structure and Access in an Advertising Firm2,122 cited
1994Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on attitude judgment.1,565 cited
1987The heuristic model of persuasion.1,263 cited
1987Homophily in Voluntary Organizations: Status Distance and the Composition of Face-to-Face Groups1,203 cited
1977The Impact of Physically Attractive Models on Advertising Evaluations1,017 cited
1970Homophily-Heterophily: Relational Concepts for Communication Research640 cited
1972Innovative Behavior and Communication590 cited
1975THE DEVELOPMENT OF A MEASURE OF PERCEIVED HOMOPHILY IN INTERPERSONAL COMMUNICATION496 cited
1965Communicator-recipient similarity and decision change.356 cited
1963Selling as a Dyadic Relationship – A New Approach321 cited
1997Demographic Diversity in Decision-Making Groups: The Experiences of Women And People of Color242 cited
1994Impact of strength of ethnic identification on Hispanic shopping behavior178 cited
1989

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Middle‐class black consumers and intensity of ethnic identification

127 cited

1972Advertising in Black and White88 cited

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