SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Toward a Theory of Macromarketing
11 references·1 citing·40 second hop
Toward a Theory of Macromarketing (1992)Toward a Theory of MacromarketingInterfirm Adaptation in Business Relationships (1991)Interfirm Adaptation in Busin…Contemporary Perspectives on Strategic Market Planning (1991)Contemporary Perspectives on …Marketing theory: evolution and evaluation (1989)Marketing theory: evolution a…Macromarketing: A Social Systems Perspective (1984)Macromarketing: A Social Syst…The Political Economy Paradigm: Foundation for Theory Building in Marketing (1983)The Political Economy Paradig…The Political Economy Paradigm: Foundation for Theory Building in Marketing (1983)The Political Economy Paradig…The Political Economy of Marketing Systems: Reviving the Institutional Approach (1981)The Political Economy of Mark…An Invitation to Participate in Affairs of the Journal of Macromarketing (1981)An Invitation to Participate …The External Control of Organizations: A Resource Dependence Perspective (1979)The External Control of Organ…Macromarketing (1977)MacromarketingMarketing and the Ecological Crisis (1975)Marketing and the Ecological …Issues and Problems in the Development of Contemporary Macromarketing Knowledge (1992)Issues and Problems in the De…An Inquiry into the Nature and Causes of the Wealth of Nations (1776)Exchange and Power in Social Life. (1965)Embedded Markets, Communities, and the Invisible Hand of Social Norms (2008)An Introduction to the Viable Systems Approach and its Contribution to Marketing (2012)Exchange and Power in Social Life (2017)Systems Social Marketing and Macro-Social Marketing: A Systematic Review (2020)How Broad Should the Marketing Concept Be? (1978)Globalization and Development: An Expanded Macromarketing View (2004)Macromarketing as a Pillar of Marketing Thought (2006)A theory of justice original editionThe Nature of the Firm (1937)Markets and Hierarchies (1975)Public Regulation of Marketing Activity: Part I: Institutional Typologies of Market Failure (1983)The Politics of Marketing: Analyzing the Parallel Political Marketplace (1986)Marketing the Political Product (1988)The Structure of Scientific Revolutions (1963)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)On Making Marketing Science More Scientific: Role of Orientations, Paradigms, Metaphors, and Puzzle Solving (1985)A taxonomy of business‐level strategies in global industries (1992)Network pictures: concepts and representations (2006)Agency Theory: An Assessment and Review (1989)Between Trust and Control: Developing Confidence in Partner Cooperation in Alliances (1998)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)External Control of Organizations: Resource Dependence Perspective (2011)Greening Capitalism: Opportunities for a Green Commodity (2000)Marketing Means and Ends for a Sustainable Society: A Welfare Agenda for Transformative Change (2010)Towards a history of critical marketing studies (2010)Identifying Generalizable Effects of Strategic Actions on Firm Performance: The Case of Demand-Side Returns to R&D Spending (1995)Brand Portfolio, Corporate Image, and Reputation: Managing Brand Deletions (2006)Knowledge management orientation, market orientation, and firm performance: an integration and empirical examination (2009)How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices (2002)Value in business markets: What do we know? Where are we going? (2005)Exploring the Social Supportive Role of Third Places in Consumers' Lives (2006)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts (1997)The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage (1998)Organizing and the Process of Sensemaking (2005)The Impact of Relational Variables on Export Performance: An Empirical Investigation in Australia and the UK (2000)A political approach to relationship marketing: case study of the Storsjöyran festival (2002)The coexistence of transaction and relational marketing: Insights from the Chinese business context (2003)
this work references cited by second hop

References

  • 1979The External Control of Organizations: A Resource Dependence Perspective9,172 cited
  • 1991Interfirm Adaptation in Business Relationships1,092 cited
  • 1989Marketing theory: evolution and evaluation310 cited
  • 1983The Political Economy Paradigm: Foundation for Theory Building in Marketing277 cited
  • 1975Marketing and the Ecological Crisis184 cited
  • 1981The Political Economy of Marketing Systems: Reviving the Institutional Approach151 cited
  • 1991Contemporary Perspectives on Strategic Market Planning147 cited
  • 1983The Political Economy Paradigm: Foundation for Theory Building in Marketing134 cited
  • 1981An Invitation to Participate in Affairs of the Journal of Macromarketing113 cited
  • 1984Macromarketing: A Social Systems Perspective82 cited
  • 1977Macromarketing70 cited

Cited by

  • 1992Issues and Problems in the Development of Contemporary Macromarketing Knowledge14 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work