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“Both sides now”: aligning external and internal branding for a socially responsible era

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References

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544 cited

2007Stakeholder Capitalism519 cited

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2019The Big Idea of Employees as Strategic Communicators in Public Relation42 cited
2012Are they being served? Linking consumer expectation, evaluation and commitment39 cited
2008Managerial mindsets and performance measurement systems of CSR‐related intangibles33 cited
2017Creating value through CSR across company functions and NGO collaborations33 cited
2018A brand within a brand: an integrated understanding of internal brand management and brand architecture in the public sector33 cited
2011Forward looking or looking unaffordable? Utilising academic perspectives on corporate social responsibility to assess the factors influencing its adoption by business33 cited
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