Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Human resource management's role in internal branding: an opportunity for cross‐functional brand message synergy

11 references·16 citing·39 second hop

FromToDepth

this work references cited by second hop

References

1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
1985Measuring the Involvement Construct6,012 cited
1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
1994Putting the Service-Profit Chain to Work3,732 cited
2015Strategic human resource management3,437 cited
1979Reliability: A Review of Psychometric Basics and Recent Marketing Practices1,592 cited
2001In good company: how social capital makes organizations work1,263 cited
1997HR as a source of shareholder value: Research and recommendations755 cited
1998A new mandate for human resources.722 cited
2001Are the strategic stars aligned for your corporate brand?538 cited
2002Selling the brand inside.288 cited

Cited by

2015Customer orientation and innovation: A comparative study of manufacturing and service firms176 cited
2016Mapping the domain of the fragmented field of internal branding151 cited
2016From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry144 cited
2008Building a University Brand from Within: University Administrators' Perspectives of Internal Branding

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

139 cited

2016Internal brand co-creation: The experiential brand meaning cycle in higher education132 cited

2006Using internal marketing to ignite the corporate brand: The case of the UK retail bank industry129 cited

2015Engagement and Retention of the Millennial Generation in the Workplace through Internal Branding125 cited

2006Important factors to consider when using internal branding as a management strategy: A healthcare case study109 cited

2006Building a University Brand from Within: A Comparison of Coaches' Perspectives of Internal Branding108 cited

2013Internal marketing, internal branding, and organisational outcomes: The moderating role of perceived goal congruence103 cited

2009Internal branding to influence employees' brand promise delivery: a case study in Thailand99 cited

2020The past, present, and future of brand research94 cited

2015Brands in Higher Education89 cited

2019Branding higher education: an exploration of the role of internal branding on middle management in a university rebrand89 cited

2018How brand-oriented strategy affects the financial performance of B2B SMEs88 cited

2013Brand orientation in small firms: an empirical test of the impact on brand performance85 cited