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Chinese brand naming: a linguistic analysis of the brands of ten product categories
16 references·9 citing·39 second hop
Chinese brand naming: a linguistic analysis of the brands of ten product categories (2001)Chinese brand naming: a linguistic analys…Marketing: An Introduction (2025)Marketing: An IntroductionAn Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…A Connectionist Model of Brand–Quality Associations (2000)A Connectionist Model of Bran…Does Brand Loyalty Mediate Brand Equity Outcomes? (1999)Does Brand Loyalty Mediate Br…The Effects of Extensions on Brand Name Dilution and Enhancement (1998)The Effects of Extensions on …Brand association and memory decay effects of sponsorship: (1998)Brand association and memory …Understanding, Measuring, and Using Brand Equity (1996)Understanding, Measuring, and…Brand Loyalty: The Link between Attitude and Behavior (1996)Brand Loyalty: The Link betwe…Measuring customer‐based brand equity (1995)Measuring customer‐based bran…Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue (1994)Challenges and Opportunities …Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityMANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYMandarin Chinese: A Functional Reference Grammar (1987)Mandarin Chinese: A Functiona…The prosodic domain of tone sandhi in Chinese (1986)The prosodic domain of tone s…Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…How language makes profit: linguistic landscape of different industries in a commercial pedestrian street in central China (2025)How language makes profit: li…Coffee shop-naming practices in Shanghai (2024)Coffee shop-naming practices …Country-of-origin as a dynamic concept: an analysis of Chinese consumer electronics brands in Germany (2020)Country-of-origin as a dynami…Exploring the Literal Effect of COO for a New Brand: A Conjoint Analysis Approach (2016)Exploring the Literal Effect …Lucky names: Superstitious beliefs in Chinese corporate branding strategy for bank marketing (2015)Lucky names: Superstitious be…Consumer’s Brand Choice Behavior for Luxury Cars in China (2015)Consumer’s Brand Choice Behav…Managing local brands in facing challenges of globalization: Be a local or global leader? 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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1991Managing Brand Equity3,818 cited
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  • 1998Brand association and memory decay effects of sponsorship:

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128 cited

Cited by

  • 2003Brand Naming in China: Sociolinguistic Implications42 cited
  • 2015Consumer’s Brand Choice Behavior for Luxury Cars in China27 cited
  • 2015Lucky names: Superstitious beliefs in Chinese corporate branding strategy for bank marketing18 cited
  • 2008Luck of the Draw: Creating Chinese Brand Names13 cited
  • 2016Exploring the Literal Effect of COO for a New Brand: A Conjoint Analysis Approach12 cited
  • 2025How language makes profit: linguistic landscape of different industries in a commercial pedestrian street in central China8 cited
  • 2020Country-of-origin as a dynamic concept: an analysis of Chinese consumer electronics brands in Germany8 cited
  • 2010Managing local brands in facing challenges of globalization: Be a local or global leader?8 cited
  • 2024Coffee shop-naming practices in Shanghai4 cited