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Designing corporate brand experience in an online context: A qualitative insight · Study

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ArticleDesigning corporate brand experience in an online context: A qualitative insight

Zalfa Laili Hamzah2014

Article2014

Designing corporate brand experience in an online context: A qualitative insight

Zalfa Laili Hamzah · Sharifah Faridah Syed Alwi · Md. Nor Othman

104 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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References

2006Using thematic analysis in psychology 2005Three Approaches to Qualitative Content Analysis 2003Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness 2008Qualitative Data Analysis 1979A Paradigm for Developing Better Measures of Marketing Constructs 2006Demonstrating Rigor Using Thematic Analysis: A Hybrid Approach of Inductive and Deductive Coding and Theme Development 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1989Social Identity Theory and the Organization

Cited by

2020Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience 2016The role of customer brand engagement and brand experience in online banking 2022Customer experience in digital banking: a review and future research directions 2019Relationship quality determinants and outcomes in retail banking services: The role of customer experience 2017Gamification as a platform for brand co-creation experiences

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Year2014

Typearticle

Published2014-07-14

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations104

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jbusres.2014.06.018

openalex_workW2093215741

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2020Customer experience: a systematic literature review and consumer culture theory-based conceptualisation

2016E-tail brand experience’s influence on e-brand trust and e-brand loyalty

2018A renaissance of brand experience: Advancing the concept through a multi-perspective analysis