SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Customer Based Retail Brand Equity (RBE) Dimensions Effect on Retail Brand Equity for OK Supermarket in Bindura
16 references·1 citing·33 second hop
Customer Based Retail Brand Equity (RBE) Dimensions Effect on Retail Brand Equity for OK Supermarket in Bindura (2013)Customer Based Retail Brand Equity (RBE) …Strategic Brand Management (2007)Strategic Brand ManagementConsumer‐based brand equity: improving the measurement – empirical evidence (2005)Consumer‐based brand equity: …The effects of wait expectations and store atmosphere evaluations on patronage intentions in service-intensive retail stores (2003)The effects of wait expectati…Measuring Brand Equity: An Evaluation of a Consumer-Based Brand Equity Scale (2002)Measuring Brand Equity: An Ev…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?TRUST AND DISTRUST IN ORGANIZATIONS: Emerging Perspectives, Enduring Questions (1999)TRUST AND DISTRUST IN ORGANIZ…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…‘Building Strong Brands’ (1996)‘Building Strong Brands’Building Strong Brands (1995)Building Strong BrandsCustomer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityConsumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Review of Psychometric theory (2nd ed.). (1979)Review of Psychometric theory…Influence brand awareness and brand association on brand equity: Mediation of trust and brand loyalty in Kentucky Fried Chicken in East Java, Indonesia (2023)Influence brand awareness and…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Understanding Attitudes and Predicting Social Behavior (1980)Whence Consumer Loyalty? (1999)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Developing and validating a multidimensional consumer-based brand equity scale (2001)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)
this work references cited by second hop

References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1979Review of Psychometric theory (2nd ed.).11,425 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1995Building Strong Brands4,432 cited
  • 1991Managing Brand Equity3,818 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 1999TRUST AND DISTRUST IN ORGANIZATIONS: Emerging Perspectives, Enduring Questions3,245 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 2007Strategic Brand Management1,706 cited
  • 2005Consumer‐based brand equity: improving the measurement – empirical evidence1,034 cited
  • 2003The effects of wait expectations and store atmosphere evaluations on patronage intentions in service-intensive retail stores

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

625 cited
  • 2002Measuring Brand Equity: An Evaluation of a Consumer-Based Brand Equity Scale613 cited
  • Cited by

    • 2023Influence brand awareness and brand association on brand equity: Mediation of trust and brand loyalty in Kentucky Fried Chicken in East Java, Indonesia8 cited