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Intangible Marketing Assets: A Managerial Accounting Perspective
16 references·8 citing·38 second hop
Intangible Marketing Assets: A Managerial Accounting Perspective (1990)Intangible Marketing Assets: A Managerial…The Roles of Accounting in Organizations and Society (2005)The Roles of Accounting in Or…Management accounting (1989)Management accountingThe Accounting Assessment of Competitive Position (1986)The Accounting Assessment of …Organizational controls and discretionary program decision making: A field study (1985)Organizational controls and d…The evolution of management accounting (1984)The evolution of management a…Measuring manufacturing performance: a new challenge for managerial accounting research (1983)Measuring manufacturing perfo…Split Roles in Performance Appraisal (1981)Split Roles in Performance Ap…Accounting in organized anarchies: Understanding and designing accounting systems in ambiguous situations (1981)Accounting in organized anarc…The roles of accounting in organizations and society (1980)The roles of accounting in or…The Economic Effects of Involuntary Uniformity in the Financial Reporting of R&D Expenditures (1980)The Economic Effects of Invol…Control, organisation and accounting (1980)Control, organisation and acc…Accounting for Research and Development Costs: The Impact on Research and Development Expenditures (1980)Accounting for Research and D…Developing new brands (1973)Developing new brandsThe allocation problem in financial accounting theory. 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References

  • 1980The roles of accounting in organizations and society1,590 cited
  • 2005The Roles of Accounting in Organizations and Society1,133 cited
  • 1983Measuring manufacturing performance: a new challenge for managerial accounting research911 cited
  • 1984The evolution of management accounting792 cited
  • 1960The Marketing Revolution616 cited
  • 1989Management accounting381 cited
  • 1981Split Roles in Performance Appraisal340 cited
  • 1980Control, organisation and accounting309 cited
  • 1933The Economics of Accountancy.224 cited
  • 1985Organizational controls and discretionary program decision making: A field study193 cited
  • 1981Accounting in organized anarchies: Understanding and designing accounting systems in ambiguous situations182 cited
  • 1969The allocation problem in financial accounting theory.124 cited
  • 1986The Accounting Assessment of Competitive Position104 cited
  • 1980Accounting for Research and Development Costs: The Impact on Research and Development Expenditures97 cited
  • 1980The Economic Effects of Involuntary Uniformity in the Financial Reporting of R&D Expenditures94 cited

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1973
Developing new brands
88 cited

Cited by

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  • 2017Intangibles and methods for their valuation in financial terms: Literature review51 cited
  • 2001Brand value accounting: an international comparison of perceived managerial implications25 cited
  • 2003The Value Relevance of IT Investments on Firm Value in the Financial Services Sector21 cited
  • 1994Accounting and Marketing Rationale The Juxtaposition within Brands21 cited
  • 2005UK goodwill and intangible asset structuration: The FRS10 rule creation cycle19 cited
  • 1994Dimensions of brand performance: Challenges for marketing management and managerial accountancy18 cited
  • 2022Value creation through marketing data analytics: The distinct contribution of data analytics assets and capabilities to unit and firm performance16 cited