Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The factors of making the first successful customer reference to leverage the business of start-up software company — multiple case study in Thai software industry

11 references·8 citing·47 second hop

FromToDepth

this work references cited by second hop

References

1994Towards the Fifth‐generation Innovation Process1,470 cited
1979The Dimensions of Industrial New Product Success and Failure1,122 cited
1987The new marketing—Developing long-term interactive relationships1,070 cited
1988Strategic supplier selection: Understanding long-term buyer relationships764 cited
1997New, technology-based firms in innovation networks symplectic and generative impacts242 cited
1995Success factors for collaborative product development: a study of suppliers of information and communication technology154 cited
1999An Analysis and Classification of Problems in Small Business149 cited
1994Innovating through alliances: expectations and limitations131 cited
1992The Visual Components of Print Advertising: A Five‐country Cross‐cultural Analysis106 cited
1993Buying your way to the top96 cited
1994Harnessing the power of your suppliers58 cited

Cited by

2014Commercializing a radical innovation: Probing the way to the market86 cited
2010New high‐tech venturing as process of resource accumulation62 cited
2015EVALUATION OF EXCAVATOR TECHNOLOGIES: APPLICATION OF DATA FUSION BASED MULTIMOORA METHODS58 cited
2013

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Purchasing Managers' Perceived Bias in Supplier‐Selected Referrals

34 cited

2015Rhetoric in customer referencing: Fortifying sales arguments in two start-up companies29 cited

2017Resolving the start-up identity crisis: Strategizing in a network context24 cited

2003Gear-up your software start-up company by the first reference customer—nomothetic research study in the Thai software industry14 cited

2011Credibility-Driven Entrepreneurship8 cited