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• 2018The role of technology in an omnichannel physical store92 cited
• 2014Vision (im)possible? The effects of in-store signage on customers’ visual attention75 cited
• 2017An empirical investigation on the antecedents of consumers’ cognitions of and attitudes towards digital signage advertising64 cited
• 2020Consumer decision-making in a retail store: the role of mental imagery and gender difference61 cited
• 2020Increasing sustainable consumption: message framing and in-store technology60 cited
• 2018What kind of in-store smart retailing for an omnichannel real-life experience?59 cited
• 2017In-store proximity marketing: experimenting with digital point-of-sales communication58 cited
• 2015Eye-tracking customers' visual attention in the wild: Dynamic gaze behavior moderates the effect of store familiarity on navigational fluency55 cited
• 2021Emotional targeting using digital signage systems and facial recognition at the point-of-sale54 cited
• 2013The wallpaper matters: Digital signage as customer-experience provider at the Harrods (London, UK) department store51 cited
• 2020Digital atmosphere of fashion retail stores43 cited
• 2016Happy grocery shopper: The creation of positive emotions through affective digital signage content42 cited
• 2012In-store demonstrations as a promotion tool