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Sponsorship as relationships and networks: implications for research

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References

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Cited by

2015Strategic sponsoring in professional sport: a review and conceptualization71 cited
2014Interest, sensemaking and adaptive processes in emerging business networks — An Australian biofuel case69 cited
2006Beyond Sponsorship: Re-Framing Corporate-Sport Relationships68 cited
2010Not Playing the Game: Why Sport Sponsorship Relationships Break Down67 cited
2020Soft Power Sports Sponsorship – A Social Network Analysis of a New Sponsorship Form64 cited
2011The dynamics of relationship marketing in international sponsorship networks58 cited
2015The role of the boundary spanner in bringing about innovation in cross-sector partnerships54 cited
2006Understanding sponsorship and sponsorship relationships—multiple frames and multiple perspectives52 cited
2012Evolving priorities in sponsorship: From media management to network management49 cited
2006Understanding relationship fading in cultural sponsorships48 cited
2020Sport event sponsorship management from the sponsee’s perspective42 cited
2008Sports sponsorship as a strategic investment in China: perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics41 cited
2019An examination of women’s sport sponsorship: a case study of female Australian Rules football39 cited
2014Sport sponsorship alliances: relationship management for shared value37 cited
2003L'évolution et l'état de l'art de la recherche internationale sur le parrainage34 cited
2012An empirical model of marketing strategy and shareholder value33 cited