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“Pay 80%” versus “get 20% off”: The effect of novel discount presentation on consumers’ deal perceptions

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References

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2002

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A Meta-Analysis of the Impact of Price Presentation on Perceived Savings

292 cited

1996Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount Size230 cited

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2017Investigating discounting of discounts in an online context: The mediating effect of discount credibility and moderating effect of online daily deal promotions48 cited
2016Role of executive attention in consumer learning with background music46 cited
2017The effects of consumer perception of volume discount benefits on intention to purchase grocery products43 cited
2020Cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size38 cited
2020A Bit(coin) of happiness after a failure: An empirical examination of the effectiveness of cryptocurrencies as an innovative recovery tool37 cited
2024Promoting green choices: How price premium displays influence consumer preference for green products36 cited
2019Is $0 Better than Free? Consumer Response to “$0” versus “Free” Framing of a Free Promotion23 cited
2019When free gifts hurt the promoted product20 cited
2019Effects of 3D vs 2D interfaces and product-coordination methods19 cited
2012Revisiting low price guarantees: Does consumer versus retailer governance matter?19 cited
2016Promoting Products Through Volume Discount: Evidence from Malaysia18 cited
2023Strength in diversity: How incongruent racial cues enhance consumer preferences toward conservative brands16 cited
2021When do amount‐off discounts result in more positive consumer responses? Meta‐analytic evidence16 cited