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Political Brands and Consumer Citizens: The Rebranding of Tony Blair

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2009Considerations on the evolution of political marketing theory86 cited
2014Image is everything85 cited
2010Explications of political market orientation and political brand orientation using the resource-based view of the political party76 cited
2015Political Brand Equity Model: The Integration of Political Brands in Voter Choice70 cited
2012‘… A 40-Year-Old Black Man Made the Point to Me’: Everyday Knowledge and the Performance of Leadership in Contemporary British Politics

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2015On Political Brands: A Systematic Review of the Literature56 cited

2014The Branding of Candidates and Parties: The U.S. News Media and the Legitimization of a New Political Term39 cited

2013Toward an understanding of political enthusiasm as media fandom: Blogging, fan productivity and affect in American politics39 cited

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2018Exploring and consolidating the brand personality elements of the political leader32 cited

2018Citizen typography and political brands in the 2016 US presidential election campaign23 cited

2022What draws voters to brandidates and why? – Political orientation, personal satisfaction, and societal values on presidential candidates’ brand personality21 cited