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Self-Congruency as a Cue in Different Advertising-Processing Contexts
16 references·16 citing·40 second hopsampled
Self-Congruency as a Cue in Different Advertising-Processing Contexts (2002)Self-Congruency as a Cue in Different Adv…Advances in Consumer Research (2025)Advances in Consumer ResearchHandbook of Social Cognition (2014)Handbook of Social CognitionStatistical Principles in Experimental Design (1992)Statistical Principles in Exp…Possessions and the Extended Self (1988)Possessions and the Extended …The Dynamic Self-Concept: A Social Psychological Perspective (1987)The Dynamic Self-Concept: A S…Self-discrepancy: A theory relating self and affect. (1987)Self-discrepancy: A theory re…A revised version of the psychoticism scale (1985)A revised version of the psyc…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Attitudes and Persuasion: Cla…Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Heuristic versus systematic i…Self-schemata and processing information about the self. (1977)Self-schemata and processing …The measurement of psychological androgyny. (1974)The measurement of psychologi…Self-monitoring of expressive behavior. (1974)Self-monitoring of expressive…The Handbook of Social Psychology (1969)The Handbook of Social Psycho…Statistical principles in experimental design. (1962)Statistical principles in exp…Characters’ persuasion effects in advergaming (2019)Characters’ persuasion effect…Stereotypical or just typical: how do US practitioners view the role and function of gender stereotypes in advertisements? (2016)Stereotypical or just typical…The Interactions of CSR, Self-Congruity and Purchase Intention among Chinese Consumers (2015)The Interactions of CSR, Self…Effects of Self-Congruity and Source Credibility on Consumer Responses to Coffeehouse Advertising (2015)Effects of Self-Congruity and…The influence of ethnic attributes on ethnic consumer choice of service outlet (2013)The influence of ethnic attri…Consumer response to green advertising: the influence of product involvement (2013)Consumer response to green ad…Message framing and interpersonal orientation at cultural and individual levels (2010)Message framing and interpers…Making unique choices or being like others: How priming self-concepts influences advertising effectiveness (2010)Making unique choices or bein…Repetition Variation Strategies for Narrative Advertising (2009)Repetition Variation Strategi…The moderating effects of product involvement on situational brand choice (2008)The moderating effects of pro…Chronological Age Versus Cognitive Age For Younger Consumers: Implications for Advertising Persuasion (2008)Chronological Age Versus Cogn…Reassessing Corporate Image?An Examination of How Image Bridges Symbolic Relationships With Behavioral Relationships (2007)Reassessing Corporate Image?A…Information Processing of Advertising among Young People: The Elaboration Likelihood Model as Applied to Youth (2007)Information Processing of Adv…The Influence of Masculinity and Femininity in Different Advertising Processing Contexts: An Accessibility Perspective (2006)The Influence of Masculinity …The moderating influence of ad framing for ad-self-congruency effects (2005)The moderating influence of a…Ad-self-congruency effects: Self-enhancing cognitive and affective mechanisms (2005)Ad-self-congruency effects: S…The Principles of Psychology (1891)Purity and Danger: An Analysis of Concepts of Pollution and Taboo (1967)Attachment and Loss (1969)Dimensions of Brand Personality (1997)Whence Consumer Loyalty? 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(2003)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Prejudice, social stress, and mental health in lesbian, gay, and bisexual populations: Conceptual issues and research evidence. (2003)Mood and judgment: The affect infusion model (AIM). (1995)Automaticity of social behavior: Direct effects of trait construct and stereotype activation on action. (1996)Self-reports: How the questions shape the answers. (1999)Back-Translation for Cross-Cultural Research (1970)Intraclass correlations: Uses in assessing rater reliability. (1979)A 12-Item Short-Form Health Survey (1996)The influence of shared mental models on team process and performance. 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References

  • 1962Statistical principles in experimental design.27,141 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1969The Handbook of Social Psychology12,518 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 1974The measurement of psychological androgyny.8,519 cited
  • 1987Self-discrepancy: A theory relating self and affect.7,208 cited
  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1992Statistical Principles in Experimental Design4,333 cited
  • 2014Handbook of Social Cognition4,154 cited
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  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 1974Self-monitoring of expressive behavior.3,416 cited
  • 1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
  • 1985A revised version of the psychoticism scale3,094 cited
  • 1987The Dynamic Self-Concept: A Social Psychological Perspective

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Cited by

  • 2015The Interactions of CSR, Self-Congruity and Purchase Intention among Chinese Consumers105 cited
  • 2008The moderating effects of product involvement on situational brand choice85 cited
  • 2015Effects of Self-Congruity and Source Credibility on Consumer Responses to Coffeehouse Advertising81 cited
  • 2008Chronological Age Versus Cognitive Age For Younger Consumers: Implications for Advertising Persuasion69 cited
  • 2007Information Processing of Advertising among Young People: The Elaboration Likelihood Model as Applied to Youth60 cited
  • 2016Stereotypical or just typical: how do US practitioners view the role and function of gender stereotypes in advertisements?60 cited
  • 2005Ad-self-congruency effects: Self-enhancing cognitive and affective mechanisms59 cited
  • 2013Consumer response to green advertising: the influence of product involvement56 cited
  • 2009Repetition Variation Strategies for Narrative Advertising55 cited
  • 2006The Influence of Masculinity and Femininity in Different Advertising Processing Contexts: An Accessibility Perspective49 cited
  • 2007Reassessing Corporate Image?An Examination of How Image Bridges Symbolic Relationships With Behavioral Relationships44 cited
  • 2005The moderating influence of ad framing for ad-self-congruency effects43 cited
  • 2013The influence of ethnic attributes on ethnic consumer choice of service outlet41 cited
  • 2019Characters’ persuasion effects in advergaming35 cited
  • 2010Making unique choices or being like others: How priming self-concepts influences advertising effectiveness34 cited
  • 2010Message framing and interpersonal orientation at cultural and individual levels31 cited