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Why, When, and How Much to Entertain Consumers in Advertisements? A Web-Based Facial Tracking Field Study

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References

2009Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site2,453 cited
2009Creativity in context2,435 cited
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2003Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude2,151 cited
1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
1999Handbook of personality: Theory and research, 2nd ed.1,526 cited
1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
2003Facial expression recognition from video sequences: temporal and static modeling874 cited
1977An Analysis of Information Content in Television Advertising588 cited
2008A meta-analysis of humor in advertising498 cited
1987Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations480 cited
1989Using Drama to Persuade420 cited
2000Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?381 cited
1973Humor in Advertising

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332 cited

2007Modeling the Determinants and Effects of Creativity in Advertising309 cited

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2018Unstructured data in marketing301 cited
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2021Automatic Facial Expression Recognition in Standardized and Non-standardized Emotional Expressions135 cited
2017Understanding Why Consumers Don't Skip Pre-Roll Video Ads111 cited
2020The Emotional Effectiveness of Advertisement79 cited
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2016Temperature and emotions: Effects of physical temperature on responses to emotional advertising61 cited
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