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Franchise relationship quality: micro‐economic explanations
16 references·4 citing·31 second hop
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References

  • 1937The Nature of the Firm23,826 cited
  • 1987The Economic Institutions of Capitalism14,787 cited
  • 1992The Use of Pledges to Build and Sustain Commitment in Distribution Channels3,430 cited
  • 1963Non-Contractual Relations in Business: A Preliminary Study2,490 cited
  • 1992Do Norms Matter in Marketing Relationships?2,412 cited
  • 2018Non-Contractual Relations in Business: A Preliminary Study2,026 cited
  • 1988The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels1,503 cited
  • 1978The Theory of the Firm and the Structure of the Franchise Contract1,005 cited
  • 1984An Empirical Investigation of Some Antecedents of Opportunism in a Marketing Channel985 cited
  • 1980Distribution Channels as Political Economies: A Framework for Comparative Analysis943 cited
  • 1997Using the Plural Form in the Management of Restaurant Chains743 cited
  • 1995Relationship Marketing and Distribution Channels741 cited
  • 1976Franchising: Firms, Markets, and Intangible Assets694 cited
  • 1991Vertical integration in Franchise systems: Agency theory and resource explanations438 cited
  • 1987Resource Allocation Behavior in Conventional Channels

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434 cited
  • 1988Franchising and Risk Management341 cited
  • Cited by

    • 2014Franchisees’ perceptions of relationship development in franchise partnerships49 cited
    • 2011International master franchise agreements35 cited
    • 2017Methodological Choices in Relationship Quality (RQ) Research 1987 to 2015: A Systematic Literature Review34 cited
    • 2012Impact of brand‐building activities and retailer‐based brand equity on retailer brand communities29 cited