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Understanding the online consumer: A typology of online relational norms and behavior
16 references·16 citing·37 second hopsampled
Understanding the online consumer: A typology of online relational norms and behavior (2002)Understanding the online consumer: A typo…Advances in Consumer Research (2025)Advances in Consumer ResearchBrand Community (2001)Brand CommunitySelf-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters (2000)Self-Service Technologies: Un…Information Rules: A Strategic Guide to the Network Economy (2000)Information Rules: A Strategi…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Relationship Marketing of Ser…Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Work and/or Fun: Measuring He…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)Determinants of Long-Term Ori…Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)Relationships between Provide…Alternative Ways of Assessing Model Fit (1992)Alternative Ways of Assessing…Comparative fit indexes in structural models. (1990)Comparative fit indexes in st…A New Incremental Fit Index for General Structural Equation Models (1989)A New Incremental Fit Index f…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…The Norm of Reciprocity: A Preliminary Statement (1960)The Norm of Reciprocity: A Pr…What help do you need for your fashion shopping? A typology of curated fashion shoppers based on shopping motivations (2019)What help do you need for you…Does online shopping make consumers feel better? Exploring online retail therapy effects on consumers’ attitudes towards online shopping malls (2019)Does online shopping make con…Perceived values on mobile GMS continuance: A perspective from perceived integration and interactivity (2018)Perceived values on mobile GM…The gamification of trust: the case of China’s “social credit” (2017)The gamification of trust: th…Sources and impacts of social influence from online anonymous user reviews (2017)Sources and impacts of social…Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions (2016)Motivations to interact with …Social media models, technologies, and applications (2015)Social media models, technolo…Measuring and Managing Consumer Sentiment in an Online Community Environment (2015)Measuring and Managing Consum…Online loyalty and its interaction with switching barriers (2014)Online loyalty and its intera…Travelers’ social identification and membership behaviors in online travel community (2011)Travelers’ social identificat…Perceived value for customers in information sharing services (2011)Perceived value for customers…Relationships between process quality, outcome quality, satisfaction, and behavioural intentions for online travel agencies – evidence from Taiwan (2010)Relationships between process…Relationship Between Customer Satisfaction and Loyalty on the Internet (2010)Relationship Between Customer…Antecedents and Consequences of Online Brand Community Participation: A Conceptual Framework (2010)Antecedents and Consequences …Analysis of Effects of Operational Execution on Repeat Purchasing for Heterogeneous Customer Segments (2006)Analysis of Effects of Operat…Building brand relationships online: A comparison of two interactive applications (2002)Building brand relationships …The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Structural Model Evaluation and Modification: An Interval Estimation Approach (1990)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)A Reliability Coefficient for Maximum Likelihood Factor Analysis (1973)Significance tests and goodness of fit in the analysis of covariance structures. (1980)EQS : structural equations program manual (1989)Advertising as Information (1974)Breaking Free from Product Marketing (1977)Strategic Management and Marketing in the Service Sector (1984)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Developing Buyer-Seller Relationships (1987)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)External Control of Organizations: Resource Dependence Perspective (2011)The Evolution of Reciprocal Altruism (1971)Social Capital in the Creation of Human Capital (2000)Social Exchange Theory: An Interdisciplinary Review (2005)Whence Consumer Loyalty? (1999)Understanding Customer Experience Throughout the Customer Journey (2016)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
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References

  • 1992Alternative Ways of Assessing Model Fit27,192 cited
  • 1990Comparative fit indexes in structural models.25,213 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1960The Norm of Reciprocity: A Preliminary Statement11,995 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships6,726 cited
  • 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
  • 2000Information Rules: A Strategic Guide to the Network Economy4,394 cited
  • 2001Brand Community3,994 cited
  • 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations3,813 cited
  • 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,167 cited
  • 1989A New Incremental Fit Index for General Structural Equation Models

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3,007 cited
  • 2000Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters2,906 cited
  • Cited by

    • 2002Building brand relationships online: A comparison of two interactive applications275 cited
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    • 2011Travelers’ social identification and membership behaviors in online travel community184 cited
    • 2016Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions157 cited
    • 2017Sources and impacts of social influence from online anonymous user reviews147 cited
    • 2010Relationships between process quality, outcome quality, satisfaction, and behavioural intentions for online travel agencies – evidence from Taiwan101 cited
    • 2010Relationship Between Customer Satisfaction and Loyalty on the Internet90 cited
    • 2018Perceived values on mobile GMS continuance: A perspective from perceived integration and interactivity82 cited
    • 2017The gamification of trust: the case of China’s “social credit”51 cited
    • 2019What help do you need for your fashion shopping? A typology of curated fashion shoppers based on shopping motivations50 cited
    • 2019Does online shopping make consumers feel better? Exploring online retail therapy effects on consumers’ attitudes towards online shopping malls48 cited
    • 2014Online loyalty and its interaction with switching barriers45 cited
    • 2006Analysis of Effects of Operational Execution on Repeat Purchasing for Heterogeneous Customer Segments45 cited
    • 2011Perceived value for customers in information sharing services43 cited