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Sources and impacts of social influence from online anonymous user reviews · Study

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ArticleSources and impacts of social influence from online anonymous user reviews

Kexin Zhao2017

Article2017

Sources and impacts of social influence from online anonymous user reviews

Kexin Zhao · Antonis C. Stylianou

147 citations·0/0 files stored·Information & Management

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Digital Marketing and Social Media Consumer Behavior and Marketing Influence Technology Adoption and User Behaviour

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003User Acceptance of Information Technology: Toward A Unified View1 1988On the Evaluation of Structural Equation Models 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 2009\nThe use of partial least squares path modeling in international marketing 2006The Effect of Word of Mouth on Sales: Online Book Reviews 1955A study of normative and informational social influences upon individual judgment.1996Beyond Accuracy: What Data Quality Means to Data Consumers

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Year2017

Typearticle

Published2017-03-22

VenueInformation & Management

ISSN-L0378-7206

Languageen

Citations147

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.im.2017.03.006

openalex_workW2601740289

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