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Empirical Generalisations of Brand Extension Theory and the Role of General Linear Mixed Models
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References

  • 1978Mind in Society: The Development of Higher Psychological Processes53,480 cited
  • 1951Coefficient Alpha and the Internal Structure of Tests43,892 cited
  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 2017A Theory of Cognitive Dissonance18,122 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1972Conditional logit analysis of qualitative choice behavior14,281 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 1904The Proof and Measurement of Association between Two Things8,010 cited
  • 2013The Logic of Scientific Discovery7,732 cited
  • 1984Judgment Under Uncertainty: Heuristics and Biases.5,656 cited
  • 2021Tractatus logico-philosophicus4,900 cited
  • 1982The Rules of Sociological Method4,664 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 2000Mixed MNL models for discrete response4,354 cited
  • 2000Stated Choice Methods3,818 cited
  • 1988RATIONAL CHOICE AND THE FRAMING OF DECISIONS3,712 cited

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