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Repositioning a University through NCAA Division I-A Football Membership
12 references·3 citing·39 second hop
Repositioning a University through NCAA Division I-A Football Membership (2008)Repositioning a University through NCAA D…Effects of University Athletics on the University: A Review and Extension of Empirical Assessment (2000)Effects of University Athleti…A model of image creation and image transfer in event sponsorship (1997)A model of image creation and…Long-Term Manufacturer-Supplier Relationships: Do They Pay off for Supplier Firms? (1995)Long-Term Manufacturer-Suppli…Building Strong Brands (1995)Building Strong BrandsAlumni Contributions to Academics (1994)Alumni Contributions to Acade…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…MANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYAdvertising and Promotion Management (1987)Advertising and Promotion Man…Positioning: The Battle for Your Mind (1981)Positioning: The Battle for Y…Win One for the Giver? Alumni Giving and Big-Time College Sports. (1979)Win One for the Giver? Alumni…Higher education as a filter (1973)Higher education as a filterMarketing Research (1970)Marketing ResearchThe effect of sport team reputation on team attachment and community attachment: a comparison of fans, local residents, and sponsors (2021)The effect of sport team repu…Core values brand building in sport: Stakeholder attitudes towards intercollegiate athletics and university brand congruency (2012)Core values brand building in…The Football Factor: Shaping Community on Campus (2011)The Football Factor: Shaping …Athletics versus Academics? Evidence from SAT Scores (1987)Southern Economic Journal (1993)Educational contributions, academic quality, and athletic success (2000)Intercollegiate Athletic Success and Donations at NCAA Division I Institutions (2007)The College Sports Reform Movement: Reframing the “Edutainment” Industry (2007)Experimental and Quasi-Experimental Designs for Research (1963)The Economic Institutions of Capitalism (1987)A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)An Integrated Model of Buyer-Seller Relationships (1995)A Resource-Based Perspective on Information Technology Capability and Firm Performance: An Empirical Investigation1 (2000)Building Brand Community (2002)The Private and Social Value of Information and the Reward to Inventive Activity (1978)Conceptual and Empirical Issues in the Estimation of Educational Production Functions (1979)Dynamics of National and Global Competition in Higher Education (2006)Trends in Global Higher Education: Tracking an Academic Revolution (2010)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Managing Brand Equity (1991)Understanding sponsorship effects (2001)SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)A resource‐based view of the firm (1984)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)Destination Positioning Analysis through a Comparison of Cognitive, Affective, and Conative Perceptions (2004)The complex relationship between consumer satisfaction and brand loyalty (1995)The C-OAR-SE procedure for scale development in marketing (2002)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Measuring customer‐based brand equity (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1973Higher education as a filter5,135 cited
  • 1995Building Strong Brands4,432 cited
  • 1970Marketing Research3,552 cited
  • 1995Long-Term Manufacturer-Supplier Relationships: Do They Pay off for Supplier Firms?1,478 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
  • 1981Positioning: The Battle for Your Mind1,060 cited
  • 1987Advertising and Promotion Management868 cited
  • 1997A model of image creation and image transfer in event sponsorship762 cited
  • 1994Alumni Contributions to Academics155 cited
  • 2000Effects of University Athletics on the University: A Review and Extension of Empirical Assessment155 cited
  • 1979Win One for the Giver? Alumni Giving and Big-Time College Sports.72 cited

Cited by

  • 2011The Football Factor: Shaping Community on Campus33 cited
  • 2012Core values brand building in sport: Stakeholder attitudes towards intercollegiate athletics and university brand congruency22 cited
  • 2021The effect of sport team reputation on team attachment and community attachment: a comparison of fans, local residents, and sponsors

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18 cited