References

• 1977Institutionalized Organizations: Formal Structure as Myth and Ceremony28,271 cited
• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
• 1995Simulacra and Simulation6,889 cited
• 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
• 1999Experiential Marketing2,989 cited
• 1979An Information Processing Theory of Consumer Choice2,245 cited
• 1969Attitudes versus Actions: The Relationship of Verbal and Overt Behavioral Responses to Attitude Objects2,151 cited
• 1996‘Building Strong Brands’2,120 cited
• 2001Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior2,119 cited
• 1980For a Critique of the Political Economy of the Sign2,111 cited
• 2006The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment1,653 cited
• 1995Liberatory Postmodernism and the Reenchantment of Consumption1,633 cited
• 2006Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs1,593 cited