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Product Packaging and Product Evaluation: An Individual Difference Approach1
15 references·5 citing·49 second hop
Product Packaging and Product Evaluation: An Individual Difference Approach1 (2003)Product Packaging and Product Evaluation:…The Influence of Unity and Prototypicality on Aesthetic Responses to New Product Designs (1998)The Influence of Unity and Pr…The effect of new package design on product attention, categorization and evaluation (1997)The effect of new package des…Dimensions of Apparel Quality Influencing Consumers' Perceptions (1996)Dimensions of Apparel Quality…Seeking the Ideal Form: Product Design and Consumer Response (1995)Seeking the Ideal Form: Produ…Country of Origin and Perceptions of Product Quality: An Individual Difference Perspective (1995)Country of Origin and Percept…Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality (1994)Marketing Universals: Consume…Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Servicescapes: The Impact of …The Effects of Advertising Appeal on Perceptions of Product Quality (1991)The Effects of Advertising Ap…Understanding Consumer Decision‐Making Processes: The Role of Form and Function In Product Evaluation1 (1989)Understanding Consumer Decisi…Public Appearances, Private Realities: The Psychology of Self-Monitoring. (1988)Public Appearances, Private R…On the nature of self-monitoring: Matters of assessment, matters of validity. (1986)On the nature of self-monitor…Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects (1984)Image Variables in Multi-Attr…The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective (1983)The Role of Products as Socia…Self-monitoring of expressive behavior. (1974)Self-monitoring of expressive…Experimental Design: Procedures for the Behavioral Sciences. (1969)Experimental Design: Procedur…Customer Perception towards Online Food Delivery Services- Development of Conceptual Model (2022)Customer Perception towards O…How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulness (2021)How consumption-supportive pa…Marketing function and form: How functionalist and experiential architectures affect corporate brand personality (2013)Marketing function and form: …On the effects of product name on product evaluation: An individual difference perspective (2011)On the effects of product nam…Product, Personality or Prose? Testing Functional Matching Effects in Advertising Persuasion (2010)Product, Personality or Prose…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? 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References

  • 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees7,267 cited
  • 1969Experimental Design: Procedures for the Behavioral Sciences.5,159 cited
  • 1974Self-monitoring of expressive behavior.3,416 cited
  • 1995Seeking the Ideal Form: Product Design and Consumer Response1,922 cited
  • 1983The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective1,412 cited
  • 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,083 cited
  • 1986On the nature of self-monitoring: Matters of assessment, matters of validity.1,066 cited
  • 1988Public Appearances, Private Realities: The Psychology of Self-Monitoring.842 cited
  • 1998The Influence of Unity and Prototypicality on Aesthetic Responses to New Product Designs675 cited
  • 1984Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects581 cited
  • 1997The effect of new package design on product attention, categorization and evaluation347 cited
  • 1991The Effects of Advertising Appeal on Perceptions of Product Quality91 cited
  • 1989Understanding Consumer Decision‐Making Processes: The Role of Form and Function In Product Evaluation136 cited
  • 1996Dimensions of Apparel Quality Influencing Consumers' Perceptions

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34 cited
  • 1995Country of Origin and Perceptions of Product Quality: An Individual Difference Perspective32 cited
  • Cited by

    • 2013Marketing function and form: How functionalist and experiential architectures affect corporate brand personality24 cited
    • 2021How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulness19 cited
    • 2022Customer Perception towards Online Food Delivery Services- Development of Conceptual Model13 cited
    • 2010Product, Personality or Prose? Testing Functional Matching Effects in Advertising Persuasion10 cited
    • 2011On the effects of product name on product evaluation: An individual difference perspective6 cited