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Gestão da imagem: desenvolvendo um instrumento para a configuração da imagem de produto
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References

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  • 1989Schema Congruity as a Basis for Product Evaluation1,418 cited
  • 1983Mental Models1,324 cited
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  • 1981Intepreting Consumer Mythology: A Structural Approach to Consumer Behavior445 cited
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  • 2013A configuração da imagem de um shopping center na percepção de consumidores locais10 cited