SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Marketing planning: Operationalising the market orientation strategy
16 references·3 citing·38 second hop
Marketing planning: Operationalising the market orientation strategy (2010)Marketing planning: Operationalising the …Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance (2005)Market Orientation: A Meta-An…Capabilities, business processes, and competitive advantage: choosing the dependent variable in empirical tests of the resource‐based view (2003)Capabilities, business proces…Resource-based theories of competitive advantage: A ten-year retrospective on the resource-based view (2001)Resource-based theories of co…Dynamic capabilities and strategic management (1997)Dynamic capabilities and stra…MARKOR: A Measure of Market Orientation (1993)MARKOR: A Measure of Market O…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Zero defections: quality comes to services. (1990)Zero defections: quality come…The strategy process, middle management involvement, and organizational performance (1990)The strategy process, middle …The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Organizational Culture and Marketing: Defining the Research Agenda (1989)Organizational Culture and Ma…Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)Asset Stock Accumulation and …The role o f the founder in creating organizational culture (1983)The role o f the founder in c…Competitive strategy: Techniques for analysing industries and competitors (1982)Competitive strategy: Techniq…Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Strategy: Techniq…Impact of market orientation on firm’s customer-based performance: the moderating role of employee orientation (2019)Impact of market orientation …An Empirical Study on the Manufacturing Firm’s Strategic Choice for Sustainability in SMEs (2018)An Empirical Study on the Man…Why, how and to what effect do firms deviate from their intended marketing plans? (2014)Why, how and to what effect d…Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Capabilities of Market-Driven Organizations (1994)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Firm Resources and Sustained Competitive Advantage (1991)The resource-based view of the firm: Ten years after 1991 (2001)Firm resources and sustained competitive advantage (2004)Dynamic capabilities: A review and research agenda (2007)Corporate responsibility and financial performance: the role of intangible resources (2009)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)THE ANTECEDENTS, CONSEQUENCES, AND MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY. (2004)Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators (2006)An Evolutionary Theory of Economic Change. (1983)A resource‐based view of the firm (1984)Strategic Factor Markets: Expectations, Luck, and Business Strategy (1986)The Nature of the Firm (1937)Dynamic capabilities: what are they? (2000)Absorptive Capacity: A Review, Reconceptualization, and Extension (2002)The Theory of Economic Development (2003)A National Customer Satisfaction Barometer: The Swedish Experience (1992)The Behavioral Consequences of Service Quality (1996)Whence Consumer Loyalty? (1999)The cornerstones of competitive advantage: A resource‐based view (1993)Varieties of Capitalism (2001)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Market Orientation: Antecedents and Consequences (1993)The Comparative Advantage Theory of Competition (1995)Intellectual capital: an exploratory study that develops measures and models (1998)Market Orientation and Organizational Performance: Is Innovation a Missing Link? (1998)The C-OAR-SE procedure for scale development in marketing (2002)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)
this work references cited by second hop

References

  • 1997Dynamic capabilities and strategic management34,723 cited
  • 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors16,592 cited
  • 1989Asset Stock Accumulation and Sustainability of Competitive Advantage8,348 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1990Zero defections: quality comes to services.5,373 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 2001Resource-based theories of competitive advantage: A ten-year retrospective on the resource-based view3,938 cited
  • 1993MARKOR: A Measure of Market Orientation2,353 cited
  • 2005Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance2,179 cited
  • 1989Organizational Culture and Marketing: Defining the Research Agenda1,802 cited
  • 2003Capabilities, business processes, and competitive advantage: choosing the dependent variable in empirical tests of the resource‐based view1,782 cited
  • 1982Competitive strategy: Techniques for analysing industries and competitors1,378 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1983The role o f the founder in creating organizational culture1,283 cited
  • 1990The strategy process, middle management involvement, and organizational performance883 cited
  • Cited by

    • 2018An Empirical Study on the Manufacturing Firm’s Strategic Choice for Sustainability in SMEs43 cited
    • 2019Impact of market orientation on firm’s customer-based performance: the moderating role of employee orientation31 cited
    • 2014Why, how and to what effect do firms deviate from their intended marketing plans?10 cited