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Low‐income consumers' reactions to low‐involvement products
16 references·2 citing·29 second hop
Low‐income consumers' reactions to low‐involvement products (2009)Low‐income consumers' reactions to low‐in…The Discovery of Grounded Theory (2017)The Discovery of Grounded The…Introduction to Qualitative Research Methods (2015)Introduction to Qualitative R…Fourth Generation Evaluation (2014)Fourth Generation EvaluationBusiness Research: A Practical Guide for Undergraduate and Postgraduate Students (2009)Business Research: A Practica…Paradigmatic Controversies, Contradictions, and Emerging Confluences. (2005)Paradigmatic Controversies, C…Marketing Research: An Applied Approach (2000)Marketing Research: An Applie…Doing Qualitative Research: A Practical Handbook (1999)Doing Qualitative Research: A…Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Basics of qualitative researc…Competing paradigms in qualitative research. (1994)Competing paradigms in qualit…Basics of Qualitative Research (1992)Basics of Qualitative ResearchBasics of qualitative research (1990)Basics of qualitative researchNaturalistic inquiry (1985)Naturalistic inquiryMeasuring the Involvement Construct (1985)Measuring the Involvement Con…Poverty in the United Kingdom (1979)Poverty in the United KingdomMarketing Research: Methodological Foundations (1977)Marketing Research: Methodolo…Principles of Marketing (1972)Principles of MarketingCorporate Entrepreneurship, Strategy Formulation, and the Performance of the Nigerian Manufacturing Sector (2019)Corporate Entrepreneurship, S…Exploring children, family, and consumption behavior: Empirical evidence from Nigeria (2012)Exploring children, family, a…Researching Lived Experience: Human Science for an Action Sensitive Pedagogy (1990)Narrative Inquiry: Experience and Story in Qualitative Research (1999)Document Analysis as a Qualitative Research Method (2009)Seeking Qualitative Rigor in Inductive Research (2012)The Structure of Scientific Revolutions (1963)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Determining Validity in Qualitative Inquiry (2000)The Nature of Theory in Information Systems1 (2006)Toward a Definition of Mixed Methods Research (2007)The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)Qualitative Analysis for Social Scientists (1987)Grounded theory research: Procedures, canons, and evaluative criteria (1990)Strategies for ensuring trustworthiness in qualitative research projects (2004)A General Inductive Approach for Analyzing Qualitative Evaluation Data (2006)Using thematic analysis in psychology (2006)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Thematic Analysis (2017)A Purposeful Approach to the Constant Comparative Method in the Analysis of Qualitative Interviews (2002)An Introduction to Qualitative Research (2009)Theory Construction in Qualitative Research (2012)Qualitative Quality: Eight “Big-Tent” Criteria for Excellent Qualitative Research (2010)Strategies for Theorizing from Process Data (1999)Three Approaches to Qualitative Content Analysis (2005)
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  • 2012Exploring children, family, and consumption behavior: Empirical evidence from Nigeria15 cited
  • 2019Corporate Entrepreneurship, Strategy Formulation, and the Performance of the Nigerian Manufacturing Sector8 cited