SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Celebrities and shoes on the female brain: The neural correlates of product evaluation in the context of fame
14 references·16 citing·44 second hop
Celebrities and shoes on the female brain: The neural correlates of product evaluation in the context of fame (2010)Celebrities and shoes on the female brain…Print advertising: Celebrity presenters (2011)Print advertising: Celebrity …Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction (2008)Classical conditioning and ce…Mere Exposure: A Gateway to the Subliminal (2006)Mere Exposure: A Gateway to t…How marketers can use celebrities to sell more effectively (2005)How marketers can use celebri…Shoes and Self (2003)Shoes and SelfBeauty in a smile: the role of medial orbitofrontal cortex in facial attractiveness (2003)Beauty in a smile: the role o…The Role of Affect in the Mere Exposure Effect: Evidence from Psychophysiological and Individual Differences Approaches (2001)The Role of Affect in the Mer…Reward value of attractiveness and gaze (2001)Reward value of attractivenes…Celebrity Endorsement: A Literature Review (1999)Celebrity Endorsement: A Lite…The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase (1991)The Impact of Celebrity Spoke…Two-Sided versus One-Sided Celebrity Endorsements: The Impact on Advertising Effectiveness and Credibility (1989)Two-Sided versus One-Sided Ce…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…A circumplex model of affect. (1980)A circumplex model of affect.Endorser Effectiveness by Product Type (1979)Endorser Effectiveness by Pro…Revolutionizing consumer insights: the impact of fMRI in neuromarketing research (2024)Revolutionizing consumer insi…The application of neuromarketing tools in communication research: A comprehensive review of trends (2023)The application of neuromarke…Exploring global trends and future directions in advertising research: A focus on consumer behavior (2023)Exploring global trends and f…A Comprehensive Bibliometric Analysis of fNIRS and fMRI Technology in Neuromarketing (2023)A Comprehensive Bibliometric …Unveiling Neuromarketing and Its Research Methodology (2022)Unveiling Neuromarketing and …SCIENTOMETRIC ANALYSIS OF SCIENTIFIC LITERATURE ON NEUROMARKETING TOOLS IN ADVERTISING (2022)SCIENTOMETRIC ANALYSIS OF SCI…Decision to Adopt Neuromarketing Techniques for Sustainable Product Marketing: A Fuzzy Decision-Making Approach (2020)Decision to Adopt Neuromarket…What can neuroscience offer marketing research? (2019)What can neuroscience offer m…Understanding athlete brand life cycle (2019)Understanding athlete brand l…The emergence of neuromarketing investigated through online public communications (2002–2008) (2019)The emergence of neuromarketi…In for a penny, in for a pound? Exploring mutual endorsement effects between celebrity CEOs and corporate brands (2018)In for a penny, in for a poun…The effect of female celebrity spokesperson in FMCG advertising: neuromarketing approach (2017)The effect of female celebrit…An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions (2016)An fMRI study of advertising …Consumer Neuroscience (2015)Consumer NeurosciencePurchase Behavior and Psychophysiological Responses to Different Price Levels (2013)Purchase Behavior and Psychop…Consumer culture and purchase intentions toward fashion apparel in Mexico (2011)Consumer culture and purchase…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Building Effective Online Marketplaces with Institution-Based Trust (2004)The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)A study of normative and informational social influences upon individual judgment. (1955)Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Instafamous and social media influencer marketing (2019)Advances in Consumer Research (2025)Gaze and eye contact: A research review. (1986)Are Attractive People Rewarding? Sex Differences in the Neural Substrates of Facial Attractiveness (2008)Oxytocin Enhances the Encoding of Positive Social Memories in Humans (2008)Oxytocin Modulates Social Distance between Males and Females (2012)The Principles of Psychology (1891)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Individual differences in the activation and control of affective race bias as assessed by startle eyeblink response and self-report. (2003)The Malleable Meaning of Subjective Ease (2006)Future directions for intergroup contact theory and research (2008)What is beautiful is good. (1972)The Evolution of Human Sexuality (1979)Social perception from visual cues: role of the STS region (2000)Orbitofrontal cortex tracks positive mood in mothers viewing pictures of their newborn infants (2004)Social Psychological Face Perception: Why Appearance Matters (2008)Brain Basis of Human Social Interaction: From Concepts to Brain Imaging (2009)Hedges: A Study in Meaning Criteria and the Logic of Fuzzy Concepts (1975)The robust beauty of improper linear models in decision making. (1979)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Measuring emotion: The self-assessment manikin and the semantic differential (1994)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Elaboration Likelihood Model of Persuasion (1986)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)The Handbook of Social Psychology (1969)Effectiveness of Celebrity Endorsers (1983)Online Peer and Editorial Recommendations, Trust, and Choice in Virtual Markets (2005)Neighbourhood influences on health: Figure 1 (2006)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Toward a unified treatment for emotional disorders (2004)A New Era of Minimal Effects? The Changing Foundations of Political Communication (2008)Fake News Detection on Social Media (2017)
this work references cited by second hop

References

  • 1980A circumplex model of affect.16,320 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1999Celebrity Endorsement: A Literature Review1,734 cited
  • 1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase1,266 cited
  • 2006Mere Exposure: A Gateway to the Subliminal936 cited
  • 2003Beauty in a smile: the role of medial orbitofrontal cortex in facial attractiveness898 cited
  • 1979Endorser Effectiveness by Product Type816 cited
  • 2001Reward value of attractiveness and gaze475 cited
  • 1989Two-Sided versus One-Sided Celebrity Endorsements: The Impact on Advertising Effectiveness and Credibility376 cited
  • 2001The Role of Affect in the Mere Exposure Effect: Evidence from Psychophysiological and Individual Differences Approaches286 cited
  • 2008Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction253 cited
  • 2005How marketers can use celebrities to sell more effectively127 cited
  • 2011Print advertising: Celebrity presenters93 cited
  • 2003Shoes and Self41 cited

Cited by

  • 2023The application of neuromarketing tools in communication research: A comprehensive review of trends

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

78 cited
  • 2019What can neuroscience offer marketing research?74 cited
  • 2013Purchase Behavior and Psychophysiological Responses to Different Price Levels73 cited
  • 2023Exploring global trends and future directions in advertising research: A focus on consumer behavior70 cited
  • 2022SCIENTOMETRIC ANALYSIS OF SCIENTIFIC LITERATURE ON NEUROMARKETING TOOLS IN ADVERTISING62 cited
  • 2020Decision to Adopt Neuromarketing Techniques for Sustainable Product Marketing: A Fuzzy Decision-Making Approach54 cited
  • 2018In for a penny, in for a pound? Exploring mutual endorsement effects between celebrity CEOs and corporate brands51 cited
  • 2017The effect of female celebrity spokesperson in FMCG advertising: neuromarketing approach47 cited
  • 2019Understanding athlete brand life cycle43 cited
  • 2019The emergence of neuromarketing investigated through online public communications (2002–2008)41 cited
  • 2011Consumer culture and purchase intentions toward fashion apparel in Mexico39 cited
  • 2023A Comprehensive Bibliometric Analysis of fNIRS and fMRI Technology in Neuromarketing38 cited
  • 2015Consumer Neuroscience37 cited
  • 2016An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions36 cited
  • 2024Revolutionizing consumer insights: the impact of fMRI in neuromarketing research35 cited
  • 2022Unveiling Neuromarketing and Its Research Methodology34 cited