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Teste de um modelo teórico sobre o valor percebido do preço de um produto
16 references·1 citing·41 second hop
Teste de um modelo teórico sobre o valor percebido do preço de um produto (2014)Teste de um modelo teórico sobre o valor …The concept of perceived value: a systematic review of the research (2007)The concept of perceived valu…The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions (2004)The Price is Unfair! A Concep…Benchmarking Marketing Capabilities for Sustainable Competitive Advantage (2004)Benchmarking Marketing Capabi…Scaling Procedures: Issues and Applications (2003)Scaling Procedures: Issues an…Consumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…Structural equation modeling with AMOS: basic concepts, applications, and programming (2000)Structural equation modeling …The role of perceived risk in the quality-value relationship: A study in a retail environment (1999)The role of perceived risk in…Consumer Value: A Framework for Analysis and Research (1999)Consumer Value: A Framework f…Price Perceptions and Consumer Shopping Behavior: A Field Study (1993)Price Perceptions and Consume…Scale Development : Theory and Applications (1991)Scale Development : Theory an…A Longitudinal Analysis of the Impact of Service Changes on Customer Attitudes (1991)A Longitudinal Analysis of th…Measurement of Consumer Susceptibility to Interpersonal Influence (1989)Measurement of Consumer Susce…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Pricing: Making Profitable Decisions (1980)Pricing: Making Profitable De…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Prost with craft beer! Do customer experience and price sensitivity affect product price image, perceived value and repurchase intention? (2022)Prost with craft beer! Do cus…Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)Measuring perceptions of brand luxury (2004)Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Understanding Attitudes and Predicting Social Behavior (1980)Measuring the Involvement Construct (1985)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)The Competitive Advantage of Nations (1991)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)Value-based Adoption of Mobile Internet: An empirical investigation (2005)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)In Search of Golden Rules: Comment on Hypothesis-Testing Approaches to Setting Cutoff Values for Fit Indexes and Dangers in Overgeneralizing Hu and Bentler's (1999) Findings (2004)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Using PLS path modeling in new technology research: updated guidelines (2016)Index Construction with Formative Indicators: An Alternative to Scale Development (2001)Scale Development Research (2006)Making sense of Cronbach's alpha (2011)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Customer value: The next source for competitive advantage (1997)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)A Psychometric Toolbox for Testing Validity and Reliability (2007)Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models (2012)Factor Analysis as a Tool for Survey Analysis (2021)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 2000Structural equation modeling with AMOS: basic concepts, applications, and programming17,968 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1991Scale Development : Theory and Applications15,552 cited
  • 2001Consumer perceived value: The development of a multiple item scale6,635 cited
  • 1989Measurement of Consumer Susceptibility to Interpersonal Influence2,228 cited
  • 2003Scaling Procedures: Issues and Applications2,091 cited
  • 1980Pricing: Making Profitable Decisions1,780 cited
  • 1993Price Perceptions and Consumer Shopping Behavior: A Field Study1,774 cited
  • 1999The role of perceived risk in the quality-value relationship: A study in a retail environment1,675 cited
  • 2004Benchmarking Marketing Capabilities for Sustainable Competitive Advantage1,626 cited
  • 1999Consumer Value: A Framework for Analysis and Research1,527 cited
  • 2004The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions1,473 cited
  • 1991

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A Longitudinal Analysis of the Impact of Service Changes on Customer Attitudes
1,422 cited
  • 2007The concept of perceived value: a systematic review of the research1,272 cited
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    • 2022Prost with craft beer! Do customer experience and price sensitivity affect product price image, perceived value and repurchase intention?10 cited