References

• 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
• 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,692 cited
• 1971Conjoint Measurement for Quantifying Judgmental Data1,347 cited
• 1935Marktform und Gleichgewicht.1,037 cited
• 1989Commercial Use of Conjoint Analysis: An Update788 cited
• 1978Oligopoly and the Theory of Games.740 cited
• 1982Commercial Use of Conjoint Analysis: A Survey694 cited
• 1979Mathematical methods of game and economic theory681 cited
• 1979Mathematical Methods of Game and Economic Theory486 cited
• 1974Trade-Off Analysis of Consumer Values433 cited
• 1994Commercial use of conjoint analysis in Europe: Results and critical reflections427 cited
• 1985The Principle of Minimum Differentiation Holds under Sufficient Heterogeneity372 cited
• 1981A General Approach to Product Design Optimization Via Conjoint Analysis349 cited
• 1985Models and Heuristics for Product Line Selection330 cited
• 1988Positioning and Pricing a Product Line274 cited
• 1990Heuristics for Product-Line Design Using Conjoint Analysis