The Representation of Diversity in Marketing Principles Texts: An Exploratory Analysis

Ellen R. Foxman · Debbie S. Easterling

26 citations0/0 files storedJournal of Education for Business

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Management and Marketing Education Gender Diversity and Inequality Media, Gender, and Advertising

Abstract

Through content analysis, this study investigated the characteristics of portrayals of organizations and individuals in principles of marketing textbook cases. Results show that the textbook portrayal of the U.S. workplace in many respects does not match the characteristics of the actual workplace. We advocate incorporation of gender, ethnic, and racial diversity in cases in future textbook editions.

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1996Making Differences Matter: A New Paradigm for Managing Diversity 1996Managing Diversity 1995“Diversity”; and organizational communication 1994Training and Development

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