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Understanding two‐sided persuasion: An empirical assessment of theoretical approaches
16 references·16 citing·32 second hopsampled
Understanding two‐sided persuasion: An empirical assessment of theoretical approaches (2007)Understanding two‐sided persuasion: An em…Advances in Consumer Research (2025)Advances in Consumer ResearchMethods of Meta-Analysis: Correcting Error and Bias in Research Findings (2015)Methods of Meta-Analysis: Cor…Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…Practical Meta-Analysis (2000)Practical Meta-AnalysisATTITUDES AND ATTITUDE CHANGE (1997)ATTITUDES AND ATTITUDE CHANGEThe Handbook of Research Synthesis. (1994)The Handbook of Research Synt…Methods of Meta-Analysis: Correcting Error and Bias in Research Findings. (1991)Methods of Meta-Analysis: Cor…Statistical Methods for Meta-Analysis (1988)Statistical Methods for Meta-…Attribution: Perceiving the Causes of Behavior (1987)Attribution: Perceiving the C…Statistical Methods for Meta-Analysis (1985)Statistical Methods for Meta-…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Advances in Consumer Research (1983)Advances in Consumer ResearchHeuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Heuristic versus systematic i…New directions in attribution research (1976)New directions in attribution…The processes of causal attribution. (1973)The processes of causal attri…From Acts To Dispositions The Attribution Process In Person Perception (1965)From Acts To Dispositions The…The influence of creative packaging design on customer motivation to process and purchase decisions (2022)The influence of creative pac…Are they being authentic? The effects of self-disclosure and message sidedness on sponsored post effectiveness (2021)Are they being authentic? The…Feeling angry: the effects of vaccine misinformation and refutational messages on negative emotions and vaccination attitude (2020)Feeling angry: the effects of…Restaurant information cues, Diners’ expectations, and need for cognition: Experimental studies of online-to-offline mobile food ordering (2019)Restaurant information cues, …Effective strategies for rebutting science denialism in public discussions (2019)Effective strategies for rebu…Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising (2019)Disclosing sponsored Instagra…Overcoming skepticism toward cause-related marketing claims: the role of consumers’ attributions and a temporary state of skepticism (2018)Overcoming skepticism toward …Blinds up or down? (2018)Blinds up or down?Analyzing matrices of meta‐analytic correlations: current practices and recommendations (2016)Analyzing matrices of meta‐an…“This is a sponsored blog post, but all opinions are my own”: The effects of sponsorship disclosure on responses to sponsored blog posts (2016)“This is a sponsored blog pos…Trying Before Buying: The Moderating Role of Online Reviews in Trial Attitude Formation Toward Mobile Applications (2015)Trying Before Buying: The Mod…The effect of non-stereotypical gender role advertising on consumer evaluation (2015)The effect of non-stereotypic…Guilt Appeals and Prosocial Behavior: An Experimental Analysis of the Effects of Anticipatory Versus Reactive Guilt Appeals on the Effectiveness of Blood Donor Appeals (2013)Guilt Appeals and Prosocial B…Understanding Consumer Response to Sponsorship Information: A Resource‐Matching Approach (2012)Understanding Consumer Respon…“Highly Recommended!” The Content Characteristics and Perceived Usefulness of Online Consumer Reviews (2011)“Highly Recommended!” The Con…Explaining the joint effect of source credibility and negativity of information in two‐sided messages (2010)Explaining the joint effect o…A Theory of Social Comparison Processes (1954)The Psychology of Interpersonal Relations. (1958)Cognitive, social, and physiological determinants of emotional state. (1962)Self-serving biases in the attribution of causality: Fact or fiction? (1975)The “false consensus effect”: An egocentric bias in social perception and attribution processes (1977)The Intuitive Psychologist And His Shortcomings: Distortions in the Attribution Process (1977)Communication and Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)Mood and judgment: The affect infusion model (AIM). (1995)The role of transportation in the persuasiveness of public narratives. (2000)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Social perception and phenomenal causality. (1944)The psychology of interpersonal relations. (1958)Self-Perception Theory (1972)Script processing in attitude formation and decision making. (1976)A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation (1990)Cognition and Social Behavior (2014)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)A Theory of Cognitive Dissonance (2017)THE BIG FIVE PERSONALITY DIMENSIONS AND JOB PERFORMANCE: A META‐ANALYSIS (1991)A basic introduction to fixed-effect and random-effects models for meta-analysis (2010)Conducting Meta-Analyses in R with the metafor Package (2010)Meta-analysis in clinical trials (1986)Meta-analysis of Observational Studies in Epidemiology A Proposal for Reporting (2000)Role congruity theory of prejudice toward female leaders. 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References

  • 2025Advances in Consumer Research13,264 cited
  • 1988Statistical Methods for Meta-Analysis10,330 cited
  • 2000Practical Meta-Analysis9,196 cited
  • 2015Methods of Meta-Analysis: Correcting Error and Bias in Research Findings5,540 cited
  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1973The processes of causal attribution.4,031 cited
  • 1987Attribution: Perceiving the Causes of Behavior3,713 cited
  • 1965From Acts To Dispositions The Attribution Process In Person Perception3,423 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1985Statistical Methods for Meta-Analysis2,523 cited
  • 1991Methods of Meta-Analysis: Correcting Error and Bias in Research Findings.2,327 cited
  • 1997ATTITUDES AND ATTITUDE CHANGE2,290 cited
  • 1976New directions in attribution research1,974 cited
  • 1994

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The Handbook of Research Synthesis.
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Cited by

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  • 2016“This is a sponsored blog post, but all opinions are my own”: The effects of sponsorship disclosure on responses to sponsored blog posts251 cited
  • 2020Feeling angry: the effects of vaccine misinformation and refutational messages on negative emotions and vaccination attitude145 cited
  • 2021Are they being authentic? The effects of self-disclosure and message sidedness on sponsored post effectiveness137 cited
  • 2015The effect of non-stereotypical gender role advertising on consumer evaluation123 cited
  • 2019Restaurant information cues, Diners’ expectations, and need for cognition: Experimental studies of online-to-offline mobile food ordering115 cited
  • 2015Trying Before Buying: The Moderating Role of Online Reviews in Trial Attitude Formation Toward Mobile Applications103 cited
  • 2022The influence of creative packaging design on customer motivation to process and purchase decisions89 cited
  • 2012Understanding Consumer Response to Sponsorship Information: A Resource‐Matching Approach88 cited
  • 2018Overcoming skepticism toward cause-related marketing claims: the role of consumers’ attributions and a temporary state of skepticism78 cited
  • 2013Guilt Appeals and Prosocial Behavior: An Experimental Analysis of the Effects of Anticipatory Versus Reactive Guilt Appeals on the Effectiveness of Blood Donor Appeals66 cited
  • 2018Blinds up or down?66 cited
  • 2010Explaining the joint effect of source credibility and negativity of information in two‐sided messages62 cited
  • 2016Analyzing matrices of meta‐analytic correlations: current practices and recommendations57 cited