Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets

16 references·16 citing·46 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1995Automobile Prices in Market Equilibrium4,939 cited
1990Forecasting, Structural Time Series Models and the Kalman Filter4,101 cited
1994Estimating Discrete-Choice Models of Product Differentiation2,945 cited
1998Measuring Market Power in the Ready-to-Eat Cereal Industry2,069 cited
1980Design and marketing of new products1,131 cited
1993Measuring brand value with scanner data618 cited
1990Broader Product Line: A Necessity to Achieve Success?551 cited
1984How Advertising Affects Sales: Meta-Analysis of Econometric Results513 cited
1999Managing Advertising and Promotion for Long-Run Profitability406 cited
1999Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes362 cited
1998Planning Media Schedules in the Presence of Dynamic Advertising Quality311 cited
1996Modeling Consumer Choice among SKUs282 cited
2005Planning Marketing-Mix Strategies in the Presence of Interaction Effects227 cited
1984How Advertising Affects Sales: Meta-Analysis of Econometric Results222 cited
2005Product‐Line Length as a Competitive Tool202 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1995

A Summary of Fifty-Five In-Market Experimental Estimates of the Long-Term Effect of TV Advertising

148 cited

Cited by

2011Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts206 cited
2016Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects196 cited
2009The proximity effect: The role of inter-item distance on reverse-item bias148 cited
2012Empirical Investigation of Retail Expansion and Cannibalization in a Dynamic Environment97 cited
2016Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation188 cited
2007Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand Equity as a Mediating Variable84 cited
2009Creating lift versus building the base: Current trends in marketing dynamics81 cited
2010Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling72 cited
2011Forecasting sales and product evolution: The case of the hybrid/electric car64 cited
2017The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets53 cited
2008Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category50 cited
2019The impact of envy on brand preference: brand storytelling and psychological distance as moderators45 cited
2008Zooming In: Self-Emergence of Movements in New Product Growth40 cited
2017Firm Expansion, Size Spillovers, and Market Dominance in Retail Chain Dynamics39 cited
2008Practice Prize Winner—A Nested Logit Model of Product and Transaction-Type Choice for Planning Automakers' Pricing and Promotions33 cited
2013Channel Structure Design for Complementary Products under a Co‐Opetitive Environment33 cited